{"title":"KATIVA","description":"\u003cp\u003eShop \u003cstrong\u003eKATIVA\u003c\/strong\u003e at Celaura Beauty: 4 KATIVA products, including chemical hair straighteners, shampoo and conditioner sets and shampoos. Every US order ships free, with no minimum.\u003c\/p\u003e\u003cp\u003eShades, sizes and pack contents differ between KATIVA listings, so compare the details on each product page; current prices and availability are shown on the listings below.\u003c\/p\u003e\u003cp\u003eBrowse more \u003ca href=\"\/collections\/hair-perms-relaxers\"\u003eRelaxers, Perms \u0026amp; Texturizers\u003c\/a\u003e or \u003ca href=\"\/collections\/hair-care\"\u003eHair Care\u003c\/a\u003e, or see \u003ca href=\"\/pages\/shop-by-brand\"\u003eall beauty brands A–Z\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"kativa-keratin-shampoo-conditioner-pack-sulfate-free-salt-free-paraben-free","title":"KATIVA Keratin Shampoo \u0026 Conditioner Pack – Sulfate-Free, Salt-Free, Paraben-Free","description":"\u003cdiv\u003e\n  \u003ch2\u003eRecharge and restore with KATIVA Keratin Pack\u003c\/h2\u003e\n  \u003cp\u003eDiscover the KATIVA Keratin Shampoo (355 ml) and Keratin Conditioner (355 ml) set, a coordinated care duo designed to nourish, soften, and enhance natural shine. When hair tends to feel dry, lifeless, or stressed from daily styling, this pack offers a balanced cleansing and conditioning routine that respects the hair shaft and scalp.\u003c\/p\u003e\n  \u003cp\u003eFree from sulfates, salts, parabens, and gluten, the formula provides a gentle cleanse paired with conditioning that supports a lightweight, fresh feel. It is crafted to fit into a regular hair care routine without harsh residues, helping you maintain a healthier-looking shine over time.\u003c\/p\u003e\n\n  \u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eNourishing care without sulfates or harsh cleansers\u003c\/li\u003e\n    \u003cli\u003eSalt-free, paraben-free, gluten-free for a gentle, versatile routine\u003c\/li\u003e\n    \u003cli\u003eSoftens hair and promotes a natural, healthy-looking shine\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eWhat makes this set ideal\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDesigned for extremely damaged or dehydrated hair needing resilience\u003c\/li\u003e\n    \u003cli\u003eSuitable for sensitized hair that benefits from gentle cleansing and conditioning\u003c\/li\u003e\n    \u003cli\u003eHelps reduce dullness and supports easier styling with smoother texture\u003c\/li\u003e\n    \u003cli\u003eConvenient two-step routine: one shampoo and one conditioner in a matching pair\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cp\u003eApply the Keratin Shampoo to wet hair, massage into a rich lather, rinse thoroughly, then follow with the Keratin Conditioner. For best results, leave the conditioner on for a minute before rinsing.\u003c\/p\u003e\n\n  \u003ch3\u003eReal-life benefits you might notice\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eSoftness without weight, thanks to balanced conditioning\u003c\/li\u003e\n    \u003cli\u003eShine that looks natural and healthy\u003c\/li\u003e\n    \u003cli\u003eDetangling ease and frizz control during daily styling\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eNote: Results vary by hair type and routine, but this pack offers a practical option for maintaining a healthy-looking result within a sulfate-free regimen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the KATIVA Keratin Shampoo and Conditioner Pack sulfate-free and paraben-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; this set is sulfate-free, salt-free, gluten-free, and paraben-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is this pack ideal for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for extremely damaged, sensitized, dehydrated, or dull hair seeking nourishment and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42595981557831,"sku":"B0CB76RD9Y","price":26.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/kativa-keratin-pack-bottle-closeup.jpg?v=1773233050"},{"product_id":"kativa-brazilian-keratin-treatment-kit-formaldehyde-free-up-to-12-weeks-frizz-control","title":"KATIVA Brazilian Keratin Treatment Kit — Formaldehyde Free, Up to 12 Weeks Frizz Control","description":"\u003ch2\u003eMeet the KATIVA Brazilian Keratin Treatment Kit\u003c\/h2\u003e\n\u003cp\u003eDiscover a home-use smoothing routine designed for curly, wavy, and frizzy hair. The vegan, cruelty-free formula avoids formaldehyde, salt, sulfates, and gluten, aiming to respect the scalp while you treat your hair at home. Hyaluronic acid provides deep hydration, while plant-based keratin helps reinforce the hair fiber, supporting a smoother, shinier finish over time.\u003c\/p\u003e\n\u003ch3\u003eWhat’s inside the bundle\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003esmoothing mask\u003c\/li\u003e\n\u003cli\u003epost-treatment shampoo\u003c\/li\u003e\n\u003cli\u003econditioner\u003c\/li\u003e\n\u003cli\u003e8.6 fl oz bottle included in the kit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey benefits powered by science-forward ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid deeply hydrates and improves hair flexibility.\u003c\/li\u003e\n\u003cli\u003ePlant-based keratin helps reinforce the hair fiber and reduce appearance of damage.\u003c\/li\u003e\n\u003cli\u003eAnti-frizz and humidity support when used as part of a regular routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow it may fit into your routine: After washing, apply the smoothing mask to damp hair, leave as directed, rinse, and follow with the post-treatment shampoo and conditioner for daily care. Regular use may help maintain smoother, shinier hair while fighting excess volume.\u003c\/p\u003e\n\u003cp\u003eDesigned with your needs in mind: The formula is vegan, cruelty-free, and formaldehyde-free, with ingredients from natural origins to respect hair and scalp when used as directed. It is suitable for all hair types and can be part of a flexible, at-home routine.\u003c\/p\u003e\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor curly and frizzy hair in humid conditions, the routine may help reduce puffiness and keep strands calmer.\u003c\/li\u003e\n\u003cli\u003eFor wavy hair, it may enhance smoothness while preserving natural texture.\u003c\/li\u003e\n\u003cli\u003eFor frizzy hair, daily use can contribute to a disciplined, glossy look over weeks, not hours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy choose KATIVA: Clean, vegan formulas, cruelty-free testing, and a formula free from formaldehyde, salt, sulfates, and gluten. The blend uses natural-origin ingredients to support hair health while you style at home. Results vary by hair type and adherence to directions, so consider this as a possible step in your care routine rather than a guarantee.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this kit suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is designed for curly, wavy, and frizzy hair, with a vegan, formaldehyde-free formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long do results last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 12 weeks with proper care, though individual results may vary.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42597220745287,"sku":"B08TX7GTCQ","price":25.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/kativa-brazilian-keratin-kit-bundle.jpg?v=1773251903"},{"product_id":"kativa-brazilian-keratin-straightening-kit-potion-4-heat-protectant-serum-up-to-12-weeks","title":"KATIVA Brazilian Keratin Straightening Kit + Potion 4 Heat Protectant Serum | Up to 12 Weeks","description":"\u003ch2\u003eSmooth, salon-inspired results at home\u003c\/h2\u003e\n\u003cp\u003eMeet KATIVA's Brazilian Keratin Straightening Kit, a complete at-home system designed to help you tame frizz, soften texture, and add natural movement to your hair. The kit blends plant-based keratin with hyaluronic acid, argan oil, and shea butter to create a smoother appearance without heavy buildup. Users often notice hair that looks more controlled and easier to manage after each use, with a glossy finish that moves naturally rather than feeling stiff.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProfessional-looking smoothing with a home system that reduces the appearance of frizz and boosts manageability.\u003c\/li\u003e\n  \u003cli\u003eLightweight, nourishing formula that includes Hyaluronic Acid, Plant-Based Keratin, Argan Oil, and Shea Butter to support softness and shine.\u003c\/li\u003e\n  \u003cli\u003eAll-in-one kit containing clarifying shampoo, smoothing mask, conditioner, and Potion 4 Heat Protectant Serum, designed to support blow-drying and straightening.\u003c\/li\u003e\n  \u003cli\u003eDesigned for up to 12 weeks of smoother-looking hair, with results varying by hair type and routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat’s inside and how it works\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eClarifying shampoo preps the cuticle for even product distribution and better processing.\u003c\/li\u003e\n  \u003cli\u003eSmoothing mask targets texture for a polished finish during processing.\u003c\/li\u003e\n  \u003cli\u003eConditioner helps seal in moisture after washing and treatment.\u003c\/li\u003e\n  \u003cli\u003ePotion 4 Heat Protectant Serum helps shield hair during heat styling and supports a sleek look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use (6-step routine)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e1) Start with the clarifying shampoo to cleanse and prep hair.\u003c\/li\u003e\n  \u003cli\u003e2) Apply the smoothing mask to damp hair and process as directed.\u003c\/li\u003e\n  \u003cli\u003e3) Rinse thoroughly and apply conditioner for moisture and slip.\u003c\/li\u003e\n  \u003cli\u003e4) Gently towel-dry and detangle before styling.\u003c\/li\u003e\n  \u003cli\u003e5) Distribute Potion 4 Heat Protectant Serum evenly.\u003c\/li\u003e\n  \u003cli\u003e6) Blow-dry and, if desired, use a flat iron for a sleek finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePractical tips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProcessing scent may be noticeable; use in a well-ventilated area and follow the six-step routine for best results.\u003c\/li\u003e\n  \u003cli\u003eReal-world use varies by hair type and daily routine; consistency tends to influence how smooth hair appears over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith KATIVA, you’re choosing a program designed to bring home results that resemble a salon-grade finish—without promising specific outcomes for every person. Consider this kit as a possibility for smoother texture, reduced frizz, and enhanced shine based on your unique hair and routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What results can I expect from the KATIVA Brazilian Keratin Straightening Kit?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Hair may look smoother with reduced frizz and improved manageability; results vary by hair type and routine, with possible lasting effects up to 12 weeks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is included in the kit and how should I use it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Includes clarifying shampoo, smoothing mask, conditioner, and Potion 4 Heat Protectant Serum; follow the 6-step routine, and use in a ventilated area.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42597395890247,"sku":"B0CB1KQ8Q4","price":36.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/kativa-brazilian-keratin-straightening-kit-packaging.jpg?v=1773255403"},{"product_id":"kativa-kit-de-cuidado-post-alisado-champu-y-acondicionador-sin-sal-con-keratina-vegetal-y-acido-hialuronico-prolonga-el-alisado-hasta-18-semanas","title":"KATIVA Post-Straightening Hair Care Kit – Salt-Free Shampoo \u0026 Conditioner with Vegetal Keratin \u0026 Hyaluronic Acid","description":"\u003csection\u003e\n  \u003cp\u003eMeet KATIVA Post-Straightening Hair Care Kit, a professional-inspired routine designed for use at home after salon or keratin treatments. Each set includes 250 ml Shampoo and 250 ml Conditioner, crafted to keep hair smoother, shinier, and more disciplined between appointments, with a lightweight, refreshing feel that fits into everyday routines.\u003c\/p\u003e\n\n  \u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eMay help prolong the straightened look for up to 18 weeks when used regularly as part of your routine.\u003c\/li\u003e\n    \u003cli\u003eSalt-free formula cleanses without stripping moisture, supporting softness and manageability.\u003c\/li\u003e\n    \u003cli\u003eVegetal keratin reinforces the hair fiber and smooths the surface for a sleeker feel.\u003c\/li\u003e\n    \u003cli\u003eHyaluronic acid delivers hydration and helps retain moisture for supple, lustrous strands.\u003c\/li\u003e\n    \u003cli\u003eAnti-frizz, detangling, and daily repair support look and feel of hair that is easier to style.\u003c\/li\u003e\n    \u003cli\u003eVegan, cruelty-free \u0026amp; free from salt, sulfates, and gluten, designed to respect the hair fiber.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to use and maintain results\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eMassage the shampoo into wet hair, rinse thoroughly, then follow with the conditioner for best results.\u003c\/li\u003e\n    \u003cli\u003eUse regularly as part of your routine to help maintain smoothness between treatments, with gentle detangling and conditioning between appointments.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eThe scent is light and refreshing, the texture silky, and the foaming action feels soothing as you work the product through lengths and ends. The formula supports moisture balance for hair that already looks and feels smoother after treatments, making it a practical addition to a home care routine.\u003c\/p\u003e\n\n  \u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eAfter a salon keratin service, refresh the smooth, straight look during busy weeks.\u003c\/li\u003e\n    \u003cli\u003eOn color-treated hair, maintain a softer, less frizzy appearance between appointments.\u003c\/li\u003e\n    \u003cli\u003eFor straight styles at home, help lengthen the disciplined finish in daily routines.\u003c\/li\u003e\n    \u003cli\u003eTravel-friendly bottles fit into your bag for on-the-go care without sacrificing results.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this duo suitable for color-treated or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated to be gentle on color-treated hair while maintaining smoother texture between treatments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can using the kit guarantee 18 weeks of straightness?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Results vary; the system may help prolong the straightened look when used regularly, but individual results differ.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":42657407500359,"sku":"B00NDR4R8S","price":33.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/kativa-post-alisado-shampoo-botella.jpg?v=1774962804"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/collections\/kativa-keratin-pack-bottle-closeup.jpg?v=1794087904","url":"https:\/\/celaurabeauty.com\/collections\/kativa.oembed","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}