{"product_id":"arctic-fox-purple-af-semi-permanent-hair-dye-vegan-cruelty-free-ammonia-free-conditioning-8-oz","title":"ARCTIC FOX Purple AF Semi-Permanent Hair Dye – Vegan, Cruelty-Free, Ammonia-Free, Conditioning (8 oz)","description":"\u003ch2\u003eVibrant purple that shines on light hair\u003c\/h2\u003e\u003cp\u003eARCTIC FOX Purple AF is a semi permanent color designed to deliver a deep, true purple on platinum to light brown hair. On lightened strands, it yields bold, vivid results, while a lighter tint can bloom on darker shades.\u003c\/p\u003e\u003ch3\u003eCreate your own hues\u003c\/h3\u003e\u003cp\u003eWith Purple AF you can blend with other shades to customize your look. Combine with Wrath for burgundy tones or Poseidon for deep indigo. This opens up creative color transformations without commitment.\u003c\/p\u003e\u003ch3\u003eVegan, cruelty-free and gentle\u003c\/h3\u003e\u003cp\u003eThe formula uses vegan ingredients and is cruelty-free with no animal by-products. It is free from peroxide, ammonia, ethyl alcohol, and PPD, reducing harsh chemical exposure while coloring.\u003c\/p\u003e\u003ch3\u003eConditioning while coloring\u003c\/h3\u003e\u003cp\u003eAs Purple AF colors, it nourishes the hair, leaving strands feeling soft and healthy. The conditioning properties help maintain shine and manageability during and after application.\u003c\/p\u003e\u003ch3\u003eLong lasting color with a pleasant scent\u003c\/h3\u003e\u003cp\u003eThe color is designed to be long-lasting and to resist smearing and fading. A pleasant scent makes the coloring experience more comfortable, and you can reapply as desired to refresh vibrancy.\u003c\/p\u003e\u003ch3\u003eHow to use and care\u003c\/h3\u003e\u003cp\u003ePatch test before use and apply evenly to prepared hair. Rinse thoroughly after the recommended processing time and follow with color-safe shampoo and conditioner to enjoy ongoing vibrancy.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVibrant purple shade that works best on platinum to light brown hair\u003c\/li\u003e\n\u003cli\u003eMixable with Wrath for burgundy or Poseidon for deep indigo\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free with no animal by-products\u003c\/li\u003e\n\u003cli\u003eConditions while coloring to keep hair soft and nourished\u003c\/li\u003e\n\u003cli\u003eLong lasting color that resists fading, free from peroxide, ammonia and PPD\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003ePatch test to preview shade before full application\u003c\/li\u003e\n\u003cli\u003eAvoid washing hair immediately after dyeing to extend life\u003c\/li\u003e\n\u003cli\u003eUse color safe shampoo and conditioner for longevity\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from heat\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePurple AF offers a versatile, nourishing approach to color that can be adjusted with other shades for personalized style.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ARCTIC FOX Purple AF vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Purple AF uses vegan ingredients and is cruelty-free with no animal by-products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Purple AF color last and how does fading occur?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The dye is long-lasting and fades gradually with care, without peroxide or ammonia.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ARCTIC FOX","offers":[{"title":"Default Title","offer_id":42595189784647,"sku":"B09HVCM1D8","price":29.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/arctic-fox-purple-af-bottle.jpg?v=1773211188","url":"https:\/\/celaurabeauty.com\/products\/arctic-fox-purple-af-semi-permanent-hair-dye-vegan-cruelty-free-ammonia-free-conditioning-8-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}