{"product_id":"aveda-be-curly-advanced-shampoo-moisturizing-curl-shampoo-frizz-control-94-naturally-derived-sulfate-silicone-free-8-5-fl-oz","title":"Aveda Be Curly Advanced Shampoo — Moisturizing Curl Shampoo, Frizz Control, 94% Naturally Derived (Sulfate \u0026 Silicone Free) | 8.5 fl oz","description":"\u003ch2\u003eAveda Be Curly Advanced Shampoo: The Foundation for Defined Curls\u003c\/h2\u003e\n\u003cp\u003eBe Curly Advanced Shampoo is a creamy, sulfate-free cleanser designed for curly, coily, and wavy hair. It removes buildup without stripping moisture, helping curls feel softer and more defined after washing. The 94% naturally derived formula delivers a plant-based curl-strengthening peptide and a slip-enhancing kokum seed butter, making detangling easier and reducing friction on the hair’s surface. When used with Be Curly Advanced Conditioner, the shampoo creates a protective shield that can help curls resist humidity and minimize frizz on humid days. Real-life wash days begin with this gentle cleanse, and many users report curl patterns appearing more healthful after a single use.\u003c\/p\u003e\n\u003cp\u003eThe Pure-Fume aroma adds a refreshing citrus lift to the routine, crafted from certified organic lemon, bergamot, orange and other pure plant and flower essences. The fragrance is designed to be uplifting but not overpowering, enhancing the sensorial experience of a daily ritual.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect from the formula\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is free from animal-derived ingredients and silicones, minimizing heavy buildup while maintaining moisture balance. It’s also free from gluten, mineral oil, SLS\/SLES sulfates, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. The product’s labeling aligns with ISO 16128 standards for natural origin and includes a vegan, cruelty-free stance.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing that won’t strip moisture from curls\u003c\/li\u003e\n  \u003cli\u003eMoisturizes and defines curls, coils, and waves\u003c\/li\u003e\n  \u003cli\u003ePlant-based curl-strengthening peptide supports strand resilience\u003c\/li\u003e\n  \u003cli\u003eSlip and detangling from kokum seed butter\u003c\/li\u003e\n  \u003cli\u003eHumidity defense when paired with Be Curly Advanced Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and scalp, focusing on the lengths of curls\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then follow with Be Curly Advanced Conditioner\u003c\/li\u003e\n  \u003cli\u003eFor added definition, comb through while the conditioner is present\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSustainability and brand values\u003c\/h3\u003e\n\u003cp\u003eAveda is 100% vegan, a Certified B Corp, and Leaping Bunny Approved, reflecting a commitment to ethical sourcing and cruelty-free beauty. The Be Curly Advanced line is formulated with plant-based ingredients derived from nature, not petroleum-based minerals, contributing to a lighter environmental footprint.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Be Curly Advanced Shampoo sulfate-free and silicone-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. This formula cleanses without sulfates or silicones, helping curls stay moisturized.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the best way to use Be Curly Advanced Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto wet hair, rinse, then follow with Be Curly Advanced Conditioner for defined curls.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":42597504614471,"sku":"B0D22PR6FG","price":45.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/aveda-be-curly-advanced-shampoo-bottle-closeup.jpg?v=1773257241","url":"https:\/\/celaurabeauty.com\/products\/aveda-be-curly-advanced-shampoo-moisturizing-curl-shampoo-frizz-control-94-naturally-derived-sulfate-silicone-free-8-5-fl-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}