{"product_id":"aveda-blue-malva-shampoo-purple-shampoo-for-gray-blonde-hair-neutralizes-brass-yellow-tones-95-naturally-derived-1l","title":"Aveda Blue Malva Shampoo – Purple Shampoo for Gray \u0026 Blonde Hair | Neutralizes Brass \u0026 Yellow Tones | 95% Naturally Derived | 1L","description":"\u003ch2\u003eEnhance Cool-Toned Hair with Aveda Blue Malva Shampoo\u003c\/h2\u003e\n\u003cp\u003eMeet the purple shampoo designed to counter brass and yellowing in gray and blonde shades. With Blue Malva and Coneflower, this formula tones warm undertones while delivering moisture and a subtle, silvery brightness over time. The result is a cooler, more balanced look that evolves with each wash rather than an instantaneous change.\u003c\/p\u003e\n\u003cp\u003eFormulated to be 95% naturally derived, this rinse is part of a plant-powered lineage trusted by many for daily hair care. The Pure-Fume aroma blends certified organic ylang ylang, lemon, eucalyptus, and other pure flower and plant essences, offering a fragrant ritual during cleansing without overpowering the senses.\u003c\/p\u003e\n\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes brassiness and yellow or orange tones in gray, blonde, or color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eSupports a cooler, silvery brightness over time without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eMoisturizes with a plant-powered blend and a refreshing scent from Pure-Fume.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and free from animal-derived ingredients, mineral oil, SLS\/SLES, synthetic fragrance, parabens, and phthalates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage and experience\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage onto wet hair, rinse, and repeat as needed for stronger toning.\u003c\/li\u003e\n  \u003cli\u003eFor deeper results, leave on for 1–2 minutes before rinsing, then follow with conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePackaged in a generous liter size, this shampoo is ideal for regular use at home or in shared routines, delivering long-lasting toning benefits alongside moisture and brightness. While individual results vary, many users report cooler tones and enhanced silvery highlights over time with consistent use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What can I expect from using Aveda Blue Malva Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It helps neutralize brassiness and yellow tones in gray and blonde hair, revealing cooler, softer brightness over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product cruelty-free and naturally derived?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is 95% naturally derived, cruelty-free, and made with blue malva and coneflower, avoiding SLS\/SLES and parabens.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":42597895503943,"sku":"B0016JDLO6","price":87.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/aveda-blue-malva-shampoo-bottle-pour.jpg?v=1773274889","url":"https:\/\/celaurabeauty.com\/products\/aveda-blue-malva-shampoo-purple-shampoo-for-gray-blonde-hair-neutralizes-brass-yellow-tones-95-naturally-derived-1l","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}