{"product_id":"aveda-botanical-repair-purple-toning-shampoo-blonde-silver-grey-hair-neutralizes-brassiness-96-naturally-derived-6-7-fl-oz","title":"Aveda Botanical Repair Purple Toning Shampoo – Blonde, Silver \u0026 Grey Hair | Neutralizes Brassiness | 96% Naturally Derived | 6.7 fl oz","description":"\u003cdiv\u003e\n  \u003ch2\u003eBrighten and tone with care\u003c\/h2\u003e\n  \u003cp\u003eKeep blonde, silver, and grey tones vibrant with Aveda Botanical Repair Purple Toning Shampoo. The violet-rich pigments instantly brighten and help neutralize brassy tones, while the formula works with every wash to reveal cooler depth and a refreshed look.\u003c\/p\u003e\n  \u003cp\u003eDesigned for blonde, lightened, and silver hair, this shampoo cleanses gently and strengthens from within. Plant-derived bond-building works alongside a 96% naturally derived formula to support hair resilience and reduce overall fade, all without silicone.\u003c\/p\u003e\n\n  \u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eNeutralizes yellow and brassy tones by up to 5x in one use, helping you achieve a cooler result after washing.\u003c\/li\u003e\n    \u003cli\u003eStrengthens fragile hair from the inside out and helps repair damage as you cleanse.\u003c\/li\u003e\n    \u003cli\u003ePlant-derived bond-building and a 96% naturally derived formula support a cleaner beauty routine.\u003c\/li\u003e\n    \u003cli\u003eSilicone-free and vegan, with a Pure-Fume aroma featuring ylang-ylang, rose, and marjoram.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eMassage into wet hair, leave on for 1–3 minutes, then rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003eUse on each wash day until your desired tone is achieved; then use weekly or as needed.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eNotes: The product is cruelty-free and free of animal ingredients, drying alcohol, gluten, mineral oil, silicone, SLS\/SLES, sulfites, synthetic fragrance, parabens, phthalates, and more. It is vegan, a certified B Corp, and Leaping Bunny Approved, aligning with clean beauty values.\u003c\/p\u003e\n\n  \u003cp\u003eExperience the Pure-Fume aroma with notes of ylang-ylang, rose, marjoram, and other pure flower essences for a subtle, uplifting sensory experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is this shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blonde, lightened, and silver hair to brighten and tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use on wash days; progressively tones with each use, then weekly or as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":42597891276871,"sku":"B0F7TFNW2T","price":55.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/aveda-botanical-repair-purple-toning-shampoo-bottle-front.jpg?v=1773274635","url":"https:\/\/celaurabeauty.com\/products\/aveda-botanical-repair-purple-toning-shampoo-blonde-silver-grey-hair-neutralizes-brassiness-96-naturally-derived-6-7-fl-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}