{"product_id":"aveda-firmata-firm-hold-hair-spray-non-aerosol-extra-strong-hold-shine-8-5-fl-oz","title":"Aveda Firmata Firm Hold Hair Spray — Non-Aerosol, Extra-Strong Hold \u0026 Shine, 8.5 fl oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eAveda Firmata Firm Hold Hair Spray is a longtime fan favorite that delivers true firmness with a natural-looking shine. This non-aerosol formula is designed to help your chosen style stay in place without weighing hair down or creating a stiff finish.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFirm Hold: Offers extra-strong control to support looks through busy days, important moments, or shoots.\u003c\/li\u003e\n  \u003cli\u003eShine and finish: Adds a healthy, polished glow that reads with movement rather than stiffness.\u003c\/li\u003e\n  \u003cli\u003eVersatility: Works across steps of a styling routine—from precise placement to a softer, brushable reach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for different holds\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor a crisp, targeted hold: Lightly mist onto slightly damp sections and blow-dry with a round brush to sculpt lines.\u003c\/li\u003e\n  \u003cli\u003eFor a soft, brushable finish: Hold the bottle farther from hair and mist from a distance for a more natural look.\u003c\/li\u003e\n  \u003cli\u003eDry-hair application: Hold 10–12 inches (25–30 cm) away and pump to dispense evenly.\u003c\/li\u003e\n  \u003cli\u003eTip for best results: If the nozzle clogs, run it under hot water to clear the opening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula and brand notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free: Aveda is 100% vegan and Leaping Bunny Approved; the brand also emphasizes a certified B Corp stance.\u003c\/li\u003e\n  \u003cli\u003eClean ingredients: Free from animal-derived ingredients, gluten, mineral oil, SLS\/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors.\u003c\/li\u003e\n  \u003cli\u003eEco-friendly packaging: Non-aerosol design supports mindful styling choices; if you prefer an aerosol option, consider Control Force or Air Control from the same line.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cp\u003ePicture a polished updo for a video call, a sleek ponytail for a high-energy day, or a fringe that stays put through wind and movement. The spray dries with a clean, approachable finish that preserves texture and natural movement while maintaining the shape you set.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eWith this non-aerosol formulation, you can explore precise hold or a gentler, brushable effect depending on your technique. The result is a confident style that can adapt as your day evolves without sacrificing comfort or vitality.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Aveda Firmata Firm Hold Hair Spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Aveda Firmata is a non-aerosol hair spray offering extra-strong hold and a shiny finish for a range of styles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Aveda Firmata for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Mist onto dry hair from 10–12 inches (25–30 cm) away, adjust distance for hold, and lightly mist for softer control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":42596207788103,"sku":"B000B65J2W","price":44.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/aveda-firmata-hair-spray-bottle.jpg?v=1773239133","url":"https:\/\/celaurabeauty.com\/products\/aveda-firmata-firm-hold-hair-spray-non-aerosol-extra-strong-hold-shine-8-5-fl-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}