{"product_id":"aveda-invati-ultra-exfoliating-shampoo-rich-step-1-of-4-for-medium-to-thick-thinning-hair","title":"Aveda Invati Ultra Exfoliating Shampoo Rich — Step 1 of 4 for Medium to Thick Thinning Hair","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eMeet Aveda Invati Ultra Advanced Exfoliating Shampoo Rich, the Step 1 match in the Invati Ultra Advanced 4-step system. It targets thinning hair by gently exfoliating the scalp of oil and environmental residues while nourishing strands. The creamy lather and refreshing rinse create a clean feeling that readies your hair for the next steps in the regimen.\u003c\/p\u003e\n\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eExfoliates thinning hair while cleansing and nourishing medium to thick hair with a normal to oily scalp.\u003c\/li\u003e\n  \u003cli\u003ePart of a 4-step system that has studies noting up to 77% reduction in hair loss due to breakage when used together.\u003c\/li\u003e\n  \u003cli\u003e95% naturally derived formula with wintergreen-derived salicylic acid to remove oil and environmental buildup.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing action comes from babassu-derived surfactants, delivering a rich, creamy lather that rinses clean.\u003c\/li\u003e\n  \u003cli\u003eFree from animal-derived ingredients, gluten, silicones, mineral oil, SLS\/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eThe shampoo cleanses and exfoliates the scalp, helping to clear buildup and create a smoother baseline for the rest of the Invati Ultra Advanced regimen. This step aims to support thinning hair while leaving a polished feel to the strands.\u003c\/p\u003e\n\u003ch3\u003eKey benefits and usage\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks in harmony with Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment for a complete routine.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair looking shinier and feeling more manageable after a rinse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients and sustainability\u003c\/h3\u003e\n\u003cp\u003eFormulated without animal-derived ingredients and many common harsh additives. Per ISO 16128, ingredients come from plants, non-petroleum minerals, and\/or water. The formula emphasizes a plant-powered approach with minimal synthetic load.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eMassage into wet hair and scalp.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eNote: For fine to medium hair, consider pairing Exfoliating Shampoo with Thickening Conditioner Light for a lighter option.\u003c\/p\u003e\n\u003ch3\u003eWhy choose Invati Ultra\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePart of a complete 4-step system designed to work together for thinning hair care.\u003c\/li\u003e\n  \u003cli\u003eAveda is vegan, a Certified B Corp, and Leaping Bunny Approved, reflecting a commitment to ethical practices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Aveda Invati Ultra Exfoliating Shampoo Rich different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Step 1 in the Invati Ultra Advanced system, it exfoliates with wintergreen-derived salicylic acid to refresh the scalp.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use the Invati Ultra Advanced 4-step system with this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet hair, rinse, then follow with Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":42597863129159,"sku":"B0D9ZKVFMR","price":55.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/aveda-invati-ultra-exfoliating-shampoo-rich-bottle.jpg?v=1773273401","url":"https:\/\/celaurabeauty.com\/products\/aveda-invati-ultra-exfoliating-shampoo-rich-step-1-of-4-for-medium-to-thick-thinning-hair","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}