{"product_id":"aveda-men-pure-formance-pomade-strong-hold-water-based-non-greasy-2-5-oz","title":"Aveda Men Pure-Formance Pomade – Strong Hold, Water-Based, Non-Greasy | 2.5 oz","description":"\u003ch2\u003eAll-day hold with a light, non-greasy touch\u003c\/h2\u003e\n\u003cp\u003eDiscover a lightweight, water-based pomade designed for short to medium-length hair. Aveda Men Pure-Formance Pomade delivers a strong, yet pliable hold that helps you shape and refine your look without a greasy feel. The finish remains clean and controlled from morning to night, letting you switch up styles as you go.\u003c\/p\u003e\n\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n\u003cp\u003eUnlike heavy oil-based products, this pomade hydrates without weighing hair down. The water-based formula cleans up easily with water, supporting a refreshed, healthier-looking appearance. The formula supports texture and definition while keeping hair flexible enough for restyling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong, pliable hold that stays in place without stiffness\u003c\/li\u003e\n  \u003cli\u003eNon-greasy, easy-to-wash-out finish\u003c\/li\u003e\n  \u003cli\u003eAdds moisture for a healthier feel and better texture\u003c\/li\u003e\n  \u003cli\u003eBest for short to medium hair lengths with defined texture\u003c\/li\u003e\n  \u003cli\u003eVegan, Certified B Corp, Leaping Bunny Approved\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount, warming it between your palms\u003c\/li\u003e\n  \u003cli\u003eWork evenly through damp or dry hair from roots to ends\u003c\/li\u003e\n  \u003cli\u003eRework and redefine to refresh texture or create new shapes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Aveda Men Pure-Formance line is tailored for men’s styling needs, offering complementary care products like shampoo, conditioner, shave cream, and an array of pastes, gels, and pomades. This pomade pairs well with routines focused on hydration, control, and a clean, professional look. The 2.5-ounce size keeps it convenient for home or travel use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this pomade suitable for short hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it provides a strong, pliable hold ideal for short to medium lengths.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Aveda Men Pure-Formance Pomade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Rub a small amount between palms and apply evenly through damp or dry hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":42597796544583,"sku":"B002CMLS14","price":49.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/aveda-men-pure-formance-pomade-bottle-closeup.jpg?v=1773271830","url":"https:\/\/celaurabeauty.com\/products\/aveda-men-pure-formance-pomade-strong-hold-water-based-non-greasy-2-5-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}