{"product_id":"aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-abyssinian-oil","title":"Aveda Shampure Nurturing Shampoo for Fine to Medium Hair | Abyssinian Oil","description":"\u003ch2\u003eKeep it simple with Shampure\u003c\/h2\u003e\u003cp\u003eAveda Shampure Nurturing Shampoo is designed for daily care of fine to medium hair. The formula blends Abyssinian oil with a calming aroma drawn from 25 plant and flower essences, including lavender, ylang ylang, and petit grain. It aims to cleanse gently while delivering weightless nourishment, leaving hair feeling light and naturally bright.\u003c\/p\u003e\u003cp\u003eWith 96% naturally derived ingredients (per ISO 16128), this shampoo emphasizes plant‑based care and a clean profile. The blend is silicone‑free, relying on Abyssinian oil to add shine and smoothness without heavy additives. The product is vegan, cruelty‑free, and aligned with B Corp values, reflecting a commitment to responsible, transparent sourcing and production.\u003c\/p\u003e\u003ch3\u003eWhat to expect from the Shampure experience\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNourishing Daily Shampoo: gentle enough for daily use on fine to medium hair, cleansing without stripping.\u003c\/li\u003e\n\u003cli\u003eIconic aroma: the signature Shampure scent combines lavender, ylang ylang, petit grain, and other plant essences for a calming shower ritual.\u003c\/li\u003e\n\u003cli\u003eNaturally derived with Abyssinian oil: lightweight nourishment that helps hair feel smooth and vibrant without adding heaviness.\u003c\/li\u003e\n\u003cli\u003eSilicone‑free care: nourishment and shine without silicones, keeping the hair's natural movement intact.\u003c\/li\u003e\n\u003cli\u003eEco‑friendly and ethical: 100% vegan, certified B Corp, and Leaping Bunny approved, with updated packaging that preserves the same formula inside.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair, massage into scalp and lengths, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with conditioner if desired for enhanced smoothness.\u003c\/li\u003e\n\u003cli\u003eUse daily or as part of your regular hair care routine to maintain clean, weightless feel.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho this is for\u003c\/h3\u003e\u003cp\u003eIdeal for those with fine to medium hair seeking a gentle, daily cleanse paired with a calming fragrance. If you enjoy a light, breathable feel with a salon‑like aroma, this shampoo offers a soothing routine without heavy residue. Packaging updates bring a refreshed look while the trusted formula remains the same inside. \u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Aveda Shampure Nurturing Shampoo suitable for fine to medium hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Its gentle daily formula cleanses fine to medium hair and nourishes with abyssinian oil, plus a calming blend of natural aromas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the shampoo free from silicones and parabens?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula avoids silicones, animal‑derived ingredients, mineral oil, parabens, phthalates, and synthetic fragrance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":42592955301959,"sku":"B000VHEFP8","price":91.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/aveda-shampure-nurturing-shampoo-bottle.jpg?v=1773169686","url":"https:\/\/celaurabeauty.com\/products\/aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-abyssinian-oil","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}