{"product_id":"clairol-blonde-it-up-permanent-hair-dye-platinum-blonde-color-5-level-lift-bleach-free","title":"Clairol Blonde It Up Permanent Hair Dye – Platinum Blonde Color, 5-Level Lift, Bleach-Free","description":"\u003ch2\u003eMeet Blonde It Up: advanced at-home blonding without bleach\u003c\/h2\u003e\n\u003cp\u003eBlonde It Up is designed for modern color routines, offering a higher level of lift without traditional bleaching. The system blends the science of lightening with thoughtful conditioning to deliver a soft, glossy finish. It harnesses a patented AminoLift lightener that targets pigments inside the hair while aiming to minimize disruption to the hair’s natural keratin and protein, thanks to the AminoGlycine Complex. The result is a cooler, brighter look that still feels like real hair—helpful for those who want noticeable lift without harsh stripping. Pair it with the Shimmer Lights Conditioner to keep lightened strands smooth, toned, and vibrant from day to day.\u003c\/p\u003e\n\n\u003ch3\u003eCore benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e5X lighter lift: advanced blonding that can reach up to 5 levels lighter\u003c\/li\u003e\n  \u003cli\u003eBleach-free finish: conditioned, soft, glossy result without traditional bleaching\u003c\/li\u003e\n  \u003cli\u003eShimmer Lights Conditioner included: tones brassiness and helps preserve brightness\u003c\/li\u003e\n  \u003cli\u003eLess damage: AminoLift lifts pigment from inside the strand while AminoGlycine Complex supports natural keratin and protein\u003c\/li\u003e\n  \u003cli\u003eEasy at-home routine: a modern blonding system designed for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnology that supports hair health and color results\u003c\/h3\u003e\n\u003cp\u003eThe blend of AminoLift technology and the AminoGlycine Complex is intended to lift color with gentler handling of the hair structure. While not a guarantee of a particular outcome, many users notice a conditioned feel and a glossy finish after treatment. The system is built to work with your natural hair profile, aiming to reduce roughness and maintain integrity as color changes occur.\u003c\/p\u003e\n\n\u003ch3\u003eHow to think about use and results\u003c\/h3\u003e\n\u003cp\u003eFor best results, follow the included directions and perform a strand test before full application. Apply evenly from roots to mid-lengths, time as recommended, then rinse and condition. Immediately after lightening, you may notice a cool neutral tone; waiting 1–2 weeks can help prevent brassiness while maintaining brightness. Daily styling, heat exposure, and environmental factors can influence the final look, so results may vary between individuals.\u003c\/p\u003e\n\n\u003ch3\u003eShimmer Lights Conditioner: aftercare that supports brightness\u003c\/h3\u003e\n\u003cp\u003eThe conditioner is designed to help reduce brassiness and maintain brightness on lightened hair, supporting a smoother, more luminous finish over time.\u003c\/p\u003e\n\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHome blonding without chlorine or traditional bleach, suitable for gradual lightening across multiple sessions\u003c\/li\u003e\n  \u003cli\u003eMaintaining a cool-toned platinum or pale blonde with periodic refreshes\u003c\/li\u003e\n  \u003cli\u003eQuick touch-ups between salon visits, keeping hair soft, glossy, and easy to manage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What level of lift can I expect with Blonde It Up?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It can lighten up to 5 levels without bleach; results vary by starting shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Should I use Shimmer Lights Conditioner after lightening?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the conditioner helps tone brassiness and maintain brightness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Clairol","offers":[{"title":"Default Title","offer_id":42601167323207,"sku":"B09KX7S6G4","price":19.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/clairol-blonde-it-up-lightener-bottle-pour.jpg?v=1773352332","url":"https:\/\/celaurabeauty.com\/products\/clairol-blonde-it-up-permanent-hair-dye-platinum-blonde-color-5-level-lift-bleach-free","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}