{"product_id":"clairol-bold-bright-permanent-hair-dye-intense-passion-plum-vibrant-color-hydrating-shine","title":"Clairol Bold \u0026 Bright Permanent Hair Dye – Intense Passion Plum, Vibrant Color \u0026 Hydrating Shine","description":"\u003ch2\u003eUnleash bold, vibrant color with a hydrating shine\u003c\/h2\u003e\n\u003cp\u003eClairol Bold \u0026amp; Bright Permanent Hair Dye delivers a vivid, true-tone result that stays put through daily life. The shade Intense Passion Plum brings a rich plum that reads modern and daring, with purple depth that catches light from every angle. This at‑home color kit combines pigment, moisture, and a simple process to help you express your personal style.\u003c\/p\u003e\n\u003cp\u003eTrueColorSeal Technology locks in color to help protect against water fading, maximizing vibrancy as you wash, sweat, or experience everyday exposure. The system aims to keep the hue closer to your original goal, so your look remains true over time.\u003c\/p\u003e\n\u003cp\u003eHydraShine Conditioner delivers moisture to soften and smooth your hair, helping reduce frizz and add a radiant sheen. The result is color that feels as good as it looks, with a finish that catches light and enhances a healthy appearance.\u003c\/p\u003e\n\u003cp\u003eNeed a quick color lift between full dye sessions? The Color Boost Glaze offers a simple way to amplify your shade anytime, without starting a new application. A fast glaze can refresh tone and boost shine when you want a refreshed look without a full process.\u003c\/p\u003e\n\u003ch3\u003eWhat you get in the kit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent Color Cream with shade Intense Passion Plum\u003c\/li\u003e\n\u003cli\u003eActivator that starts the color development\u003c\/li\u003e\n\u003cli\u003eHydraShine Conditioner for moisture and smoothness\u003c\/li\u003e\n\u003cli\u003eColor Boost Glaze to refresh or deepen color\u003c\/li\u003e\n\u003cli\u003ePair of Gloves for clean, mess-free application\u003c\/li\u003e\n\u003cli\u003eInstruction Leaflet with step-by-step directions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAt‑home coloring with confidence\u003c\/h3\u003e\n\u003cp\u003eThis kit provides a complete, ready-to-use set for at‑home color application. Expect a bold hue, a durable finish, and a shine-enhanced result that looks polished in daily life, at work, or during social occasions. While results can vary with hair starting point and technique, many users report a vivid, lasting tone that feels fresh for weeks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColor that stays true: TrueColorSeal technology helps reduce water fading for longer-lasting vibrancy.\u003c\/li\u003e\n\u003cli\u003eMoisturized shine: HydraShine Conditioner smooths strands and adds luster.\u003c\/li\u003e\n\u003cli\u003eFlexible refresh: Color Boost Glaze provides an optional color boost between full applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re preparing for a special event or refreshing your routine, Bold \u0026amp; Bright with Intense Passion Plum offers a bold look with a glossy finish and a vivid purple nuance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is included in this Clairol Bold \u0026amp; Bright kit?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Intense Passion Plum delivers a vivid purple tone designed for bold, lasting color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the kit include everything needed for at‑home coloring?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The kit includes permanent color cream, activator, HydraShine conditioner, Color Boost Glaze, gloves, and an instruction leaflet.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Clairol","offers":[{"title":"Default Title","offer_id":42600675016775,"sku":"B0CP2S96T5","price":17.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/clairol-bold-bright-permanent-dye-intense-passion-plum-application.jpg?v=1773342439","url":"https:\/\/celaurabeauty.com\/products\/clairol-bold-bright-permanent-hair-dye-intense-passion-plum-vibrant-color-hydrating-shine","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}