{"product_id":"color-wow-color-control-purple-toning-styling-foam-instant-brass-neutralization-alcohol-free-non-sticky-styling","title":"COLOR WOW Color Control Purple Toning + Styling Foam – Instant Brass Neutralization, Alcohol-Free, Non-Sticky Styling","description":"\u003cp\u003eColor WOW Color Control Purple Toning + Styling Foam is a lightweight, lavender-tinted foam that instantly neutralizes brass and yellow tones on blonde, silver, and gray hair, while staying gentle on the scalp. Its alcohol-free formula and flexible texture offer a cleaner, healthier-feeling alternative to traditional purple shampoos, helping you maintain a fresh, bright look without stiffness.\u003c\/p\u003e\n\n\u003ch2\u003eWhat makes Color Control Purple different\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLavender-tinted foam neutralizes yellow and brassy tones instantly\u003c\/li\u003e\n  \u003cli\u003eNo-mess alternative to purple shampoo (use on wet or dry hair)\u003c\/li\u003e\n  \u003cli\u003eNever sticky, stiff or crunchy for shiny, bouncy, supple results\u003c\/li\u003e\n  \u003cli\u003eBlue Foam also available for Brunette hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe formulation centers on rosin-based ingredients—natural, rubber-like polymers derived from trees—to deliver a soft, flexible texture that supports easy styling and helps prevent breakage during brushing or shaping. This approach contrasts with older resins that can leave hair feeling rigid or weighed down, allowing you to move and style with natural feel and lift.\u003c\/p\u003e\n\n\u003ch2\u003eReal-life use and benefits you might notice\u003c\/h2\u003e\n\u003cp\u003eUse this foam as part of your routine to refresh tone between washes, or as a quick tone boost when you’re getting ready for events or photos. The light-blue tint suggests a visible neutralization without coloring the hair, while the foam’s texture feels creamy and glide-friendly, wrapping each strand for even coverage. Many users report their hair retains elasticity and a more pliable feel, making curls easier to define or waves easier to shape as you style.\u003c\/p\u003e\n\u003cp\u003eIn daily life, you might appreciate how the foam distributes evenly from roots to ends, helping hair look vibrant while maintaining natural movement. For brunettes seeking a tone-balancing option, Color WOW also offers a blue-toned variant that retains the same light, non-sticky feel.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet or dry hair and distribute evenly with fingers or a brush\u003c\/li\u003e\n  \u003cli\u003eStyle as you normally would; no rinse needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eColor WOW’s color-care philosophy focuses on boosting vibrancy and toning with a lightweight, flexible finish. The Purple foam aims to deliver tone correction without heaviness, so you can enjoy a natural-looking result that remains easy to manage throughout the day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is COLOR WOW Color Control Purple best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blondes, silvers, grays, and color-treated brunettes seeking brass neutralization without residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use COLOR WOW Color Control Purple foam?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet or dry hair, distribute evenly, and style as usual; no rinsing required.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":42595719282759,"sku":"B087XP9W8J","price":36.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/color-wow-color-control-purple-foam-application-closeup.jpg?v=1773220279","url":"https:\/\/celaurabeauty.com\/products\/color-wow-color-control-purple-toning-styling-foam-instant-brass-neutralization-alcohol-free-non-sticky-styling","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}