{"product_id":"color-wow-root-cover-up-platinum-instant-grey-coverage-water-resistant","title":"COLOR WOW Root Cover Up Platinum – Instant Grey Coverage, Water-Resistant","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eCOLOR WOW Root Cover Up Platinum offers a fast, fuss-free way to blend grown-out roots with your natural shade. This mineral-based powder adheres quickly to hair fibers, delivering instant coverage with a multi-dimensional finish. Placed in the Platinum family, the shade is designed to merge smoothly with cool undertones and darker regrowth, helping you achieve a natural look between salon visits. The formula is free from waxes, dyes, parabens, and PPDs, and it remains cruelty-free. What makes this product stand out is its water-resistant hold that lasts through workouts, humid days, and even a quick dip, while still rinsing out with your next shampoo.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits and what makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCamouflage roots and regrowth instantly without peroxide or heavy dyes; no waxes and cruelty-free.\u003c\/li\u003e\n  \u003cli\u003eColor stays in place through light moisture and activity, then washes out when you’re ready for a reset.\u003c\/li\u003e\n  \u003cli\u003eFill in sparse areas and disguise exposed scalp to imply thicker, fuller hair without permanence.\u003c\/li\u003e\n  \u003cli\u003eReflective mineral particles add depth for a natural, multi-dimensional look under different lighting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDust a small amount onto dry roots, focusing on visible regrowth and areas you want evened out.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips or a brush to soften edges and merge with your natural shade.\u003c\/li\u003e\n  \u003cli\u003eLayer gradually to reach your desired coverage; it washes out with shampoo at the end of the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eUse COLOR WOW Root Cover Up Platinum for quick refreshes between salon visits, after workouts, or before important meetings when you want a subtle, non-permanent touch-up. The shade offers a natural-looking finish that catches light without appearing flat, making it a versatile choice for daily wear and travel. Shoppers who value a lightweight, travel-friendly option with a clean beauty profile may appreciate the absence of waxes, parabens, and PPDs, along with the product’s cruelty-free stance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is COLOR WOW Root Cover Up Platinum designed to do?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Provide instant grey coverage with a natural, dimensional look that blends with your hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply COLOR WOW Root Cover Up Platinum for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dust onto dry roots in light layers, blend toward the hairline, and reapply as needed; wash out with shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":42592926728263,"sku":"B00O5484NM","price":50.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/color-wow-root-cover-up-platinum-powder.jpg?v=1773168977","url":"https:\/\/celaurabeauty.com\/products\/color-wow-root-cover-up-platinum-instant-grey-coverage-water-resistant","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}