{"product_id":"colorcharm-permanent-liquid-hair-color-for-gray-coverage-4a-med-ash-brown-1-4-fl-oz","title":"COLORCHARM Permanent Liquid Hair Color for Gray Coverage | 4A Med Ash Brown | 1.4 Fl Oz","description":"\u003ch2\u003eCOLORCHARM Permanent Liquid Hair Color—Gray Coverage, Reimagined\u003c\/h2\u003e\u003cp\u003eCOLORCHARM liquid permanent hair color uses advanced Liquifuse technology to saturate each strand with rich pigment, delivering consistent gray coverage and a vibrant, fade-resistant result. The color-coded tonal family system makes shade selection straightforward, so you can quickly find a natural-looking match within the five tonal families. A gentle floral fragrance adds to a more pleasant coloring experience, helping you feel confident from start to finish.\u003c\/p\u003e\u003cp\u003eWhether you’re touching up roots or refreshing a favorite shade, COLORCHARM is designed to be predictable and easy to use. The formula blends smoothly, penetrates evenly, and fuses with the hair to create a cohesive, long-lasting finish. If you value a color that stays true across multiple washes and resists dulling, this line aims to deliver a peak-level result without compromising comfort or ease.\u003c\/p\u003e\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLiquifuse Technology saturates each strand for excellent gray coverage and up to 43% more shine vs untreated hair.\u003c\/li\u003e\n\u003cli\u003eVibrant, long-lasting color with fade resistance and reliable gray coverage.\u003c\/li\u003e\n\u003cli\u003e62 intermixable shades across 5 tonal families—neutral, ash, gold, warm, and red—offering broad customization.\u003c\/li\u003e\n\u003cli\u003eMix ratio of 1 part color to 2 parts developer; develop for 15 minutes, then process up to 30 additional minutes.\u003c\/li\u003e\n\u003cli\u003eGentle floral fragrance enhances the coloring experience without overpowering scents.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eUsing COLORCHARM: simple steps for dependable results\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePrepare a smooth blend by mixing 1 part color with 2 parts developer to create the dye.\u003c\/li\u003e\n\u003cli\u003eApply evenly from roots to ends to ensure consistent coverage across the head.\u003c\/li\u003e\n\u003cli\u003eLeave to develop for 15 minutes; you may extend up to 30 more minutes for deeper tone; rinse and style as usual.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy readers choose COLORCHARM\u003c\/h3\u003e\u003cp\u003eThis line aims to offer a practical, shade-friendly approach to permanent color, with emphasis on coverage, shine, and a pleasant application experience. While results can vary with hair condition and previous color history, the combination of shade versatility, a clear mixing routine, and a carefully balanced fragrance makes COLORCHARM a compelling option for those seeking predictable color enhancement.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does COLORCHARM provide gray coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, COLORCHARM is designed to deliver solid gray coverage with vibrant, fade-resistant results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the recommended mixing and processing time?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Mix 1 part color with 2 parts developer, develop for 15 minutes, then up to 30 more minutes before rinsing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLORCHARM","offers":[{"title":"Default Title","offer_id":42600384823367,"sku":"B07Q47Y3VL","price":17.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/colorcharm-gray-coverage-bottle-closeup.jpg?v=1773336431","url":"https:\/\/celaurabeauty.com\/products\/colorcharm-permanent-liquid-hair-color-for-gray-coverage-4a-med-ash-brown-1-4-fl-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}