{"product_id":"ion-permanent-brights-creme-hair-color-purple-2-05-oz-100-gray-coverage-fade-resistant-vegan-cruelty-free","title":"Ion Permanent Brights Creme Hair Color Purple – 2.05 oz | 100% Gray Coverage, Fade-Resistant, Vegan \u0026 Cruelty-Free","description":"\u003cp\u003eDiscover Ion Permanent Brights Creme Hair Color in Purple, a vegan, cruelty-free formula designed to deliver a bold purple tone with lasting results. Housed in a compact 2.05 oz tube, this color system blends with your natural shade while aiming for even gray coverage. The European-designed formula emphasizes a smoother processing experience and a vibrant, fade-resistant finish.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Ion Purple stand out\u003c\/h3\u003e\n\u003cp\u003eIon’s Purple shade sits within an extensive range that includes natural brunettes, believable blondes, high lift blondes, and rich reds. This breadth helps you find a believable transition from roots to ends, with the purple hue designed to read as a rich accent rather than a chalky undertone as it fades.\u003c\/p\u003e\n\u003cp\u003eThe formula combines nourishing elements with a gentle profile. It features ionic wheat germ protein and botanical extracts, paired with a low ammonia approach for a more comfortable processing feel. The result is a color system that aims for even application and a consistent tone across the head.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% gray coverage\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, fade-resistant color\u003c\/li\u003e\n  \u003cli\u003eIonic wheat germ protein and nourishing botanical extracts with low ammonia\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty free (not tested on animals)\u003c\/li\u003e\n  \u003cli\u003eEuropean-inspired formula designed for consistent results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReal-life use cases include refreshing gray roots with a bold purple pop, adding dimension to brunette tones, or refreshing a fashion-forward color between salon visits. The blend aims to deliver a vibrant tone while maintaining a natural-looking balance with your starting shade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRefresh gray roots with a bold purple shade\u003c\/li\u003e\n  \u003cli\u003eAchieve an even, long-lasting color with a smoother processing experience\u003c\/li\u003e\n  \u003cli\u003eExtend vibrancy between salon visits with a fade-resistant finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTips for best results: perform a patch test before full application, follow the on-pack directions for processing time, and rinse thoroughly to reveal a rich, even purple tone. While results vary with hair history and shade, many users find the color shifts in a flattering, long-wearing violet that pairs well with various undertones.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does Ion Permanent Brights Purple cover gray hair completely?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It provides 100% gray coverage when used as directed, delivering a uniform look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this color vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan and cruelty-free, not tested on animals.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ion","offers":[{"title":"Default Title","offer_id":42605868613703,"sku":"B07KGMCY75","price":23.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/ion-permanent-brights-creme-hair-color-purple-box.jpg?v=1773479745","url":"https:\/\/celaurabeauty.com\/products\/ion-permanent-brights-creme-hair-color-purple-2-05-oz-100-gray-coverage-fade-resistant-vegan-cruelty-free","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}