{"product_id":"iroiro-20-purple-premium-natural-semi-permanent-hair-color-vegan-cruelty-free","title":"Iroiro 20 Purple Premium Natural Semi-Permanent Hair Color – Vegan, Cruelty-Free","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eDiscover a vibrant, long lasting purple with Iroiro 20 Purple semi-permanent color. This formula blends 95% natural ingredients with a 100% vegan and cruelty-free ethic, proudly made in the USA. Enriched with pure coconut oil, it nourishes and hydrates as you color, helping hair feel healthy during processing. The creamy, easy to spread texture delivers even coverage on both clean and slightly dry hair. A fresh, natural yuzu-cranberry scent makes the coloring process feel pleasant without harsh additives.\u003c\/p\u003e\n\u003ch3\u003eWhat you get with Iroiro 20 Purple\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVibrant purple hue that refreshes and refreshes again with each application\u003c\/li\u003e\n  \u003cli\u003e95 percent natural ingredients and a vegan, cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003ePure coconut oil for lightweight nourishment and hydration during color\u003c\/li\u003e\n  \u003cli\u003eCreamy texture for smooth, even coverage with minimal mess\u003c\/li\u003e\n  \u003cli\u003eClean beauty with no petrol based chemicals, PEGs, parabens, or ammonia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEco friendly packaging and sustainability\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eEco pouches reduce plastic waste and help you use every last drop of color\u003c\/li\u003e\n  \u003cli\u003eLightweight and compact packaging lowers shipping emissions\u003c\/li\u003e\n  \u003cli\u003eCompact sizes available to suit different color routines, 4 oz and 8 oz\u003c\/li\u003e\n  \u003cli\u003eDesigned for efficiency and convenience without sacrificing performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor those seeking Silver, Platinum, or Pastel shades, a prior lightening to Level 10+ is recommended for optimal results. The 20 Purple shade is ideal for richer, deeper violet tones, with the option to layer or refresh as desired between color sessions.\u003c\/p\u003e\n\u003ch3\u003eReal world use and sensory details\u003c\/h3\u003e\n\u003cp\u003eIn real life, you can experience quick, enjoyable color refreshes that fit into a busy schedule. The gentle formula minimizes scalp irritation for many users, while the pleasant yuzu-cranberry aroma adds a lighter, spa-like feel to the routine. The color fades gradually with shampooing, offering versatility for those who like to experiment with shade over time.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Iroiro 20 Purple Semi-Permanent Hair Color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A vegan, cruelty-free semi-permanent color made with 95% natural ingredients and coconut oil for nourishment; designed to add vibrant purple tone with a gentle, cream-based formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply and maintain the color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply evenly to dry, unwashed hair; color lasts for multiple washes and fades gradually. Follow with conditioner to keep shine and softness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":42603829624903,"sku":"B01IU3KF08","price":22.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/iroiro-20-purple-eco-pouch-packaging.jpg?v=1773385294","url":"https:\/\/celaurabeauty.com\/products\/iroiro-20-purple-premium-natural-semi-permanent-hair-color-vegan-cruelty-free","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}