{"product_id":"joico-color-balance-purple-shampoo-for-cool-blonde-gray-hair-33-8-fl-oz","title":"Joico Color Balance Purple Shampoo for Cool Blonde \u0026 Gray Hair | 33.8 Fl Oz","description":"\u003ch2\u003ePreserve cool tones for blonde and silver hair\u003c\/h2\u003e\u003cp\u003eJoico Color Balance Purple Shampoo is designed for color treated hair that wants to stay cool, vibrant, and easy to manage. Its violet pigments counteract yellow and warm hues, helping blondes feel icy and grays feel refined. The formula is gentle enough for regular use and is paraben-free, offering a dependable refresh between salon visits.\u003c\/p\u003e\u003ch3\u003eKey benefits that help maintain color while you style\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eViolet pigments attach to the hair shaft to neutralize yellowing and brassiness on contact.\u003c\/li\u003e\n\u003cli\u003eGreen tea extract and UV absorbers help guard against color fade and tonal shifts from daily exposure.\u003c\/li\u003e\n\u003cli\u003eSmart Release Technology continuously replenishes Rosehip Oil, Arginine, and Keratin to support resilience and shine.\u003c\/li\u003e\n\u003cli\u003eKeratin replenishment reinforces the strand structure, contributing to a stronger appearance over time.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn practice, this purple shampoo delivers more than color correction. Expect a gentle cleanse that adds shine, reduces static, and tames flyaways for a calmer, cooler finish. It works well with color treated hair and aims to help you maintain a healthy-feel result between visits.\u003c\/p\u003e\u003ch3\u003eReal life use and scenarios\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUse 2 to 3 times per week to help maintain cool tones between color appointments.\u003c\/li\u003e\n\u003cli\u003ePair with your regular conditioner for smooth, manageable hair that resists dullness in sunny or humid conditions.\u003c\/li\u003e\n\u003cli\u003eGreat after swimming or sun exposure, when brassiness tends to surface, to refresh and revitalize tone.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to get the most from your routine\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWet hair thoroughly and apply a small amount to scalp and lengths.\u003c\/li\u003e\n\u003cli\u003eLather, leave on for 1 to 2 minutes, then rinse well.\u003c\/li\u003e\n\u003cli\u003eFollow with a conditioner formulated for color treated hair.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eOverall, the formula supports color care while remaining free of parabens, helping you maintain cool hues with confidence between washes and styling sessions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does Joico Color Balance Purple Shampoo help cool blonde and gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Violet pigments neutralize yellow tones and warmth, helping cool hues stay vibrant with regular use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long can the color-maintaining effects last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: With consistent use, results can extend up to 12 washes before a recolor is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":42598053904455,"sku":"B08R55FK4K","price":62.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/joico-color-balance-purple-shampoo-bottle_20958fc4-7925-44c7-83eb-49f87a73254a.jpg?v=1773282375","url":"https:\/\/celaurabeauty.com\/products\/joico-color-balance-purple-shampoo-for-cool-blonde-gray-hair-33-8-fl-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}