{"product_id":"joico-color-balance-purple-shampoo-neutralize-brass-for-cool-blonde-gray-hair-uv-protection-rosehip-oil","title":"Joico Color Balance Purple Shampoo | Neutralize Brass for Cool Blonde \u0026 Gray Hair | UV Protection + Rosehip Oil","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eJoico Color Balance Purple Shampoo is designed for cool blondes and silvery grays. It neutralizes yellow warmth while preserving vibrancy in color treated hair. The paraben free formula cleanses gently and helps strands feel smooth and manageable, preparing hair for daily styling with less fuss.\u003c\/p\u003e\u003ch2\u003eHow it works\u003c\/h2\u003e\u003cp\u003eThe violet pigments attach to the hair to counteract brassiness, delivering instant cool-toned results. Green tea extract and UV absorbers help resist fading and tonal shifts from daily exposure, keeping color looking fresh between washes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eViolet pigments directly neutralize unwanted yellow tones for cooler looks\u003c\/li\u003e\n\u003cli\u003eGreen tea extract and UV absorbers help maintain color freshness\u003c\/li\u003e\n\u003cli\u003eSmart Release Technology continuously delivers Rosehip Oil, Arginine, and Keratin to support repair and strength\u003c\/li\u003e\n\u003cli\u003eKeratin supports the natural protein network for a stronger feel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eKey ingredients and benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eRosehip Oil nourishes and helps preserve moisture for a soft, healthy feel\u003c\/li\u003e\n\u003cli\u003eArginine and Keratin promote resilience and strand strength\u003c\/li\u003e\n\u003cli\u003eGreen Tea Extract adds antioxidant protection to help maintain tone\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat to expect in use\u003c\/h2\u003e\u003cp\u003eExpect a refreshing cleanse that boosts shine, reduces static, and enhances a cool tone. The formula supports color-treated hair by promoting brightness and ease of styling between washes.\u003c\/p\u003e\u003ch2\u003eUsage tips\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair and lather to cleanse\u003c\/li\u003e\n\u003cli\u003eFor deeper toning, leave on briefly before rinsing\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a Joico conditioner for best results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSafety and suitability\u003c\/h2\u003e\u003cp\u003eParaben-free and color-safe, this shampoo is designed for color-treated hair seeking cool blondes or silvery tones with UV protection.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does Joico Color Balance Purple Shampoo work?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Violet pigments neutralize yellow tones and protect color-treated hair with green tea extract and UV absorbers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Joico Color Balance Purple Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Lather on wet hair, rinse, and for deeper toning, leave on 1–3 minutes before rinsing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":42597188829255,"sku":"B08L8D93QB","price":37.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/joico-color-balance-purple-shampoo-bottle.jpg?v=1773251537","url":"https:\/\/celaurabeauty.com\/products\/joico-color-balance-purple-shampoo-neutralize-brass-for-cool-blonde-gray-hair-uv-protection-rosehip-oil","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}