{"product_id":"joico-color-therapy-shampoo-for-color-treated-hair-with-keratin-argan-oil-33-8-oz","title":"Joico Color Therapy Shampoo for Color-Treated Hair with Keratin \u0026 Argan Oil, 33.8 oz","description":"\u003cp\u003ePreserve vibrancy and strength in color-treated hair with Joico Color Therapy Shampoo. This color-preserving formula cleanses gently while delivering nourishing oils and proteins that support a healthy-looking shine. The blend features Argan oil and African Manketti oil, plus keratin, to help maintain texture and elasticity as you wash.\u003c\/p\u003e\n\u003cp\u003eIn daily use, expect a luxurious, creamy lather that feels soothing on scalp and strand, plus long-lasting protection for shade fidelity. When used as part of the Color Therapy regimen, this shampoo can help extend the life of your color and reduce fade over time.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Color Therapy stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eARGAN OIL provides Vitamin E and essential fatty acids for deep hydration and shine.\u003c\/li\u003e\n  \u003cli\u003eAFRICAN MANKETTI OIL adds antioxidants to help slow color fade from environmental stresses.\u003c\/li\u003e\n  \u003cli\u003eKERATIN supports hair structure by replacing missing proteins for stronger-looking strands.\u003c\/li\u003e\n  \u003cli\u003eSMART RELEASE TECHNOLOGY continuously delivers conditioning actives to protect hair from daily styling stress.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eColor preservation in real life\u003c\/h3\u003e\n\u003cp\u003eMany users notice color longevity with regular use; in tests, up to 82% of hair color was reported retained after 18 washes when paired with the Color Therapy Conditioner.\u003c\/p\u003e\n\u003cp\u003eGentle cleansing helps maintain texture and elasticity for color-treated hair, even with frequent washing or styling.\u003c\/p\u003e\n\u003ch3\u003ePractical use cases\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-treated hair seeking fade resistance and healthy shine.\u003c\/li\u003e\n  \u003cli\u003eEveryday cleansing that respects sensitive, fragile strands.\u003c\/li\u003e\n  \u003cli\u003ePairing with Joico Color Therapy Conditioner may help reduce combing breakage on damaged hair versus non-conditioning shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp, rinse, and repeat if desired.\u003c\/li\u003e\n  \u003cli\u003eFollow with Joico Color Therapy Conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: This is a color-preserving cleansing option designed to support vibrancy rather than promise specific outcomes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Color Therapy Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it cleanses gently while helping preserve color and nourish with keratin and Argan oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Joico Color Therapy Shampoo with the Color Therapy Conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Using both may help reduce combing breakage on damaged hair versus a non-conditioning shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":42593059209287,"sku":"B08DL6Z12N","price":62.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/joico-color-therapy-shampoo-bottle-front.jpg?v=1773173659","url":"https:\/\/celaurabeauty.com\/products\/joico-color-therapy-shampoo-for-color-treated-hair-with-keratin-argan-oil-33-8-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}