{"product_id":"joico-colorful-anti-fade-shampoo-for-color-treated-hair-sulfate-free","title":"Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Sulfate-Free","description":"\u003ch2\u003eGentle, color-preserving cleansing for color-treated hair\u003c\/h2\u003e\n\u003cp\u003eJoico Colorful Anti-Fade Shampoo delivers a thorough cleanse without sacrificing vibrancy. Designed for daily use, this sulfate-free formula respects moisture while helping maintain rich color intensity between salon visits. It works with your routine to keep color looking fresh, while hair stays comfortable and manageable after every wash.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGently cleanses color-treated hair, removing daily dirt without stripping color or moisture\u003c\/li\u003e\n  \u003cli\u003eFortifies hair for up to 3X greater resistance to breakage when used with Colorful Shampoo and Conditioner, versus a non-conditioning shampoo\u003c\/li\u003e\n  \u003cli\u003eFree of SLS\/SLES sulfates, reducing harsh cleansing concerns while preserving color integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Camellia Oil and Pomegranate Extract matter\u003c\/h3\u003e\n\u003cp\u003eEnriched with Camellia Oil and Pomegranate Extract, this shampoo nourishes as it cleans, helping to maintain softness and shine without weighing hair down. These ingredients are selected to support color longevity and overall hair health as part of your color-care routine.\u003c\/p\u003e\n\u003ch3\u003eWhat you might notice in daily use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-lasting color vibrancy and enhanced shine over time\u003c\/li\u003e\n  \u003cli\u003eEasier detangling and smoother combing after washing\u003c\/li\u003e\n  \u003cli\u003eBalanced moisture that helps prevent dull or brittle feel between coloring sessions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to integrate into your routine\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and rinse. For best results, follow with Joico Colorful Conditioner to maximize color retention and overall hair strength across color-treated strands. This product is offered in a generous 33.8 fl oz bottle for extended use.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone maintaining vivid color who wants a gentle cleanse that respects color intensity while supporting moisture and manageability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Joico Colorful Anti-Fade Shampoo different from regular shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It gently cleanses color-treated hair, helps preserve vibrancy, and is sulfate-free, with camellia oil and pomegranate extract.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Joico Colorful Anti-Fade Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, lather, rinse, and follow with Colorful Conditioner for enhanced color retention and smoother manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":42597739692103,"sku":"B093CRX23W","price":61.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/joico-colorful-anti-fade-shampoo-front-bottle.jpg?v=1773268818","url":"https:\/\/celaurabeauty.com\/products\/joico-colorful-anti-fade-shampoo-for-color-treated-hair-sulfate-free","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}