{"product_id":"kerastase-initialiste-advanced-scalp-hair-concentrate-strength-shine-breakage-reduction","title":"KÉRASTASE Initialiste Advanced Scalp \u0026 Hair Concentrate – Strength, Shine \u0026 Breakage Reduction","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eKÉRASTASE Initialiste Advanced Scalp \u0026amp; Hair Concentrate is a targeted scalp and hair serum designed to support hair from the roots. The feather-light formula works to enhance shine, add softness, and give an appearance of thicker, healthier-looking hair. By focusing benefits at the scalp, the concentrate aims to reveal smoother lengths and a balanced, breathable feel without a heavy or greasy residue. It’s a versatile addition to routines for those seeking a refined, salon-like finish at home.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthens hair from the scalp to help reduce visible breakage and improve uniformity\u003c\/li\u003e\n  \u003cli\u003eAdds shine and softness from roots to ends for a more polished look\u003c\/li\u003e\n  \u003cli\u003eHydrates the scalp with lightweight texture, avoiding a greasy feel while illuminating the hair\u003c\/li\u003e\n  \u003cli\u003eDelivers a non-greasy finish that supports a healthier-looking, luminous glow\u003c\/li\u003e\n  \u003cli\u003ePart of a simple routine, designed for use 3x per week on cleansed, towel-dried hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture and feel\u003c\/h3\u003e\n\u003cp\u003eThe serum pours as a delicate, quick-absorbing layer that disappears into the scalp and hair. Expect a comfortable, non-sticky sensation that leaves hair looking brighter and more nourished rather than weighted down.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly to the scalp on cleansed, towel-dried hair\u003c\/li\u003e\n  \u003cli\u003eMove from the front toward the back of the head, then massage to distribute evenly\u003c\/li\u003e\n  \u003cli\u003eLeave in and continue with your usual styling routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it is designed to support\u003c\/h3\u003e\n\u003cp\u003eDesigned to address weak hair starting at the scalp, Initialiste blends active ingredients with a lightweight texture to deliver a non-greasy look and feel. Over time, you may notice added shine and a smoother overall appearance, with hair that appears more resilient to everyday styling stress.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes KÉRASTASE Initialiste Advanced Scalp \u0026amp; Hair Concentrate unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A lightweight serum that targets the scalp and hair to support shine, softness, and reduced breakage without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Initialiste for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to cleansed, towel-dried scalp 3x weekly, front to back, massage to distribute, and leave in.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":42597783633991,"sku":"B009ZTUWEQ","price":87.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/kerastase-initialiste-advanced-scalp-hair-concentrate-bottle-front.jpg?v=1773271071","url":"https:\/\/celaurabeauty.com\/products\/kerastase-initialiste-advanced-scalp-hair-concentrate-strength-shine-breakage-reduction","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}