{"product_id":"kevin-murphy-rough-rider-clay-strong-matte-hold-for-all-hair-types-sulphate-free","title":"KEVIN.MURPHY ROUGH.RIDER Clay – Strong Matte Hold for All Hair Types | Sulphate Free","description":"\u003ch2\u003eWhy KEVIN.MURPHY ROUGH.RIDER Clay stands out\u003c\/h2\u003e\n\u003cp\u003eKEVIN.MURPHY ROUGH.RIDER Clay offers a versatile, moldable hold designed to suit a wide range of hair types and styles. The clay texture grips hair with a matte finish, helping you shape definition without the gloss or heaviness of traditional pomades. The formulation blends Soya bean extracts with golden bamboo to seal the ends and reinforce strand structure, contributing to a durable feel that stays flexible as you move through your day. It nourishes and conditions the surface of each strand, reducing friction during styling while keeping hair breathable. The result is a look that maintains grip without stiffness, whether you’re refining texture or crafting clean, controlled lines.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong hold with a matte, defined finish that holds shape from morning to night.\u003c\/li\u003e\n  \u003cli\u003eSoftness and subtle shine add dimension while staying touchable and comfortable.\u003c\/li\u003e\n  \u003cli\u003eStrengthening and moisturising properties support hair resilience and scalp feel.\u003c\/li\u003e\n  \u003cli\u003eAntioxidant-rich ingredients and natural sunscreen-like protection help guard color fade from sun exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho is ROUGH.RIDER for?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for all hair types, from fine to thick, straight to curly.\u003c\/li\u003e\n  \u003cli\u003eGreat for textured, choppy looks or smooth, controlled finishes.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily styling or quick restyling between activities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTexture and application feel\u003c\/h3\u003e\n\u003cp\u003eThe clay's formula is firm yet pliable. Warm it between your palms to release the grip, then press and shape. The matte finish reduces shine while maintaining natural movement, so your style looks deliberate, not stiff.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount on clean, dry or slightly damp hair.\u003c\/li\u003e\n  \u003cli\u003eRub between palms and distribute from roots to ends for even grip.\u003c\/li\u003e\n  \u003cli\u003eShape with fingers, then air-dry or blow-dry for lift and hold.\u003c\/li\u003e\n  \u003cli\u003eFor additional hold, apply a small amount to dry hair and reshape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-world styling scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCreate a textured, lived-in look for casual days.\u003c\/li\u003e\n  \u003cli\u003eDefine short crops or undercuts with a polished, natural finish.\u003c\/li\u003e\n  \u003cli\u003eShape long layers into a controlled silhouette with directional hold.\u003c\/li\u003e\n  \u003cli\u003eRestyle quickly between activities without reapplication or heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUltimately, ROUGH.RIDER Clay offers a moldable, matte look with a sense of structure and movement. It’s designed for experimentation and everyday performance, inviting you to explore how your hair responds to a flexible, strong finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is KEVIN.MURPHY ROUGH.RIDER Clay suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all hair types, offering a moldable matte hold for versatile styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can ROUGH.RIDER Clay help protect color or scalp health?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula includes ingredients that seal ends and may guard color fade, while supporting scalp comfort.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":42598034243655,"sku":"B00HZSJZ9M","price":50.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/kevin-murphy-rough-rider-clay-jar.jpg?v=1773281011","url":"https:\/\/celaurabeauty.com\/products\/kevin-murphy-rough-rider-clay-strong-matte-hold-for-all-hair-types-sulphate-free","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}