{"product_id":"layrite-cement-clay-extreme-hold-matte-finish-water-based-hair-styling-clay-1-count","title":"Layrite Cement Clay – Extreme Hold Matte Finish, Water-Based Hair Styling Clay (1 Count)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eLayrite Cement Clay is a water based styling clay designed to deliver a powerful, all day hold with a clean matte finish. It binds individual hairs to help create texture and separation, while washing out easily with water for a refreshed feel.\u003c\/p\u003e\u003ch2\u003eHow it works\u003c\/h2\u003e\u003cp\u003eThe formula brings strands together to thicken and shape your look without adding shine. Being water based, it rinses out with a simple rinse, leaving hair feeling light rather than weighed down.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eWarm a small amount between your palms to soften the clay. For a natural, textured hold, apply to damp hair; for maximum strength and defined texture, use on dry hair. The product is re-workable, so you can refine your style without starting over.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to damp hair for movement and natural texture\u003c\/li\u003e\n\u003cli\u003eUse on dry hair to boost strength and definition\u003c\/li\u003e\n\u003cli\u003eRe-workable finish without needing extra water\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eKey benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eHigh hold with a clean matte finish\u003c\/li\u003e\n\u003cli\u003eRe-workable styling that won’t weigh hair down\u003c\/li\u003e\n\u003cli\u003eDoesn’t dry out or flake, keeping a comfortable feel\u003c\/li\u003e\n\u003cli\u003eWashes out easily with water for quick refreshes\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eReal‑life use cases\u003c\/h2\u003e\u003cp\u003ePerfect for textured crops, side parts, and casual quiffs. If you like to run your hands through your hair, this clay can respond to touch while preserving texture and shape.\u003c\/p\u003e\u003ch2\u003eBrand story\u003c\/h2\u003e\u003cp\u003eOriginally developed For Barbers By Barbers, Layrite delivers high performance men’s grooming products with a practical, no-nonsense approach to styling.\u003c\/p\u003e\u003ch2\u003eSummary\u003c\/h2\u003e\u003cp\u003eLayrite Cement Clay offers a practical, high‑hold matte option that stays put through the day, yet remains easy to wash out and rework. It can be a dependable addition to daily styling routines and texture‑focused looks.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Layrite Cement Clay best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for achieving a high hold with a matte finish and textured separation, with easy wash-out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do you apply Layrite Cement Clay for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Warm a small amount between palms, apply to dry or damp hair, style and rework as needed; rinse with water.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":42596640194631,"sku":"B07KSMH4KX","price":40.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/layrite-cement-clay-front-view.jpg?v=1773249902","url":"https:\/\/celaurabeauty.com\/products\/layrite-cement-clay-extreme-hold-matte-finish-water-based-hair-styling-clay-1-count","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}