{"product_id":"loreal-paris-everpure-brass-toning-purple-shampoo-sulfate-free-for-blonde-color-treated-hair","title":"L'Oreal Paris EverPure Brass Toning Purple Shampoo - Sulfate Free for Blonde \u0026 Color-Treated Hair","description":"\u003ch2\u003eBalance brassy tones with luxurious hydration\u003c\/h2\u003e\n\u003cp\u003eExperience the color-friendly care of L'Oreal Paris EverPure Brass Toning Purple Shampoo. This sulfate-free formula uses hibiscus and violet-dyed pigments to gently neutralize yellow and orange undertones on blonde, bleached, highlighted, and silver hair, helping you enjoy cooler, more vibrant shades between color sessions.\u003c\/p\u003e\n\u003cp\u003eDesigned for color-treated hair, the formula emphasizes hydration as it tones. Free from sulfates, parabens, and harsh salts, it supports a gentle cleansing routine while remaining vegan and not tested on animals. The violet-tinted wash works in harmony with your color goals, delivering a refreshed look without sacrificing moisture.\u003c\/p\u003e\n\u003ch3\u003eWhat makes EverPure stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe hydration: A moisturizing base helps hair feel soft and manageable after washing.\u003c\/li\u003e\n  \u003cli\u003eGentle on color-treated hair: Free from sulfates, parabens, and harsh salts, with vegan ingredients and no animal by-products.\u003c\/li\u003e\n  \u003cli\u003eTargeted toning: Hibiscus infusion and purple dye work together to reduce warm brassy hues while maintaining natural shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2–3 times per week in place of your normal shampoo to help maintain tone and moisture.\u003c\/li\u003e\n  \u003cli\u003eLather into wet hair, then rinse; for deeper toning, you can leave the lather on for up to 2 minutes before rinsing.\u003c\/li\u003e\n  \u003cli\u003eFollow with a purple conditioner from the EverPure line to lock in tone and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this for\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone with blonde, bleached, highlighted, or silver hair who wants to keep brass at bay while preserving hydration and color-safe care between color appointments.\u003c\/p\u003e\n\u003cp\u003eFrom a brand known for blending science with beauty, this shampoo emphasizes color-conscious care that fits into a balanced at-home routine. It’s a practical choice for refreshing cooler tones without sacrificing hair comfort or ethical standards.\u003c\/p\u003e\n\u003ch3\u003eRealistic possibilities for your routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePossibly cooler blonde tones between salon visits\u003c\/li\u003e\n  \u003cli\u003eMoisturized hair that feels softer after washing\u003c\/li\u003e\n  \u003cli\u003eColor-safe and vegan formulation aligned with many color-care needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types can benefit from this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blonde, bleached, highlighted, and silver hair to neutralize brassy tones while maintaining moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula sulfate-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is sulfate-free, paraben-free, vegan, and not tested on animals.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":42601955590215,"sku":"B07P7L1HFN","price":19.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/loreal-paris-everpure-brass-toning-purple-shampoo-bottle.jpg?v=1773374632","url":"https:\/\/celaurabeauty.com\/products\/loreal-paris-everpure-brass-toning-purple-shampoo-sulfate-free-for-blonde-color-treated-hair","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}