{"product_id":"loreal-paris-feria-downtown-brown-hi-lift-cool-brown-permanent-hair-color-kit-3x-highlights-shimmering-finish","title":"L'Oreal Paris Feria Downtown Brown (Hi-Lift Cool Brown) Permanent Hair Color Kit – 3X Highlights \u0026 Shimmering Finish","description":"\u003ch2\u003eFeria Downtown Brown: A Shimmering, At-Home Color Experience\u003c\/h2\u003e\n\u003cp\u003eWith Feria, color is more than pigment—it's a shimmer that catches light with every move. This multi-faceted permanent color creates depth through 3X highlights, delivering intensified, brilliant results you can achieve at home without an appointment.\u003c\/p\u003e\n\u003cp\u003eInspired by contemporary fashion, Feria offers a prismatic spectrum of 50+ bold shades, including the Downtown Brown Hi-Lift Cool Brown shown in this kit. The range embraces moody brunettes, smoky coppers, and near-black tones designed to turn heads at a glance.\u003c\/p\u003e\n\u003ch3\u003eKey benefits that stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMulti-faceted permanent color with 3X highlights for richer, more radiant results.\u003c\/li\u003e\n  \u003cli\u003eMulti-tonal, shimmering shades across 50+ bold options, all designed for fashion-forward looks.\u003c\/li\u003e\n  \u003cli\u003eVegan formula in line with trend-inspired color labs and easy at-home application.\u003c\/li\u003e\n  \u003cli\u003ePower Shimmer Conditioner hydrates and conditions week after week for vibrancy between color sessions.\u003c\/li\u003e\n  \u003cli\u003eBonding Care Complex aims to support hair strength, with claims of up to 40% stronger hair vs untreated when used as directed.\u003c\/li\u003e\n  \u003cli\u003eFeria is part of L'Oreal Paris' ongoing innovation in hair color and care, offering permanent, semi-permanent, and temporary options.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use Feria at home\u003c\/h3\u003e\n\u003cp\u003ePrepare your hair and follow the step-by-step instructions to apply the color at home. The process is designed for convenience—no appointment or salon visit required—and suited for at-home color refreshes or bold changes.\u003c\/p\u003e\n\u003cp\u003eAfter you apply, the Power Shimmer Conditioner provides ongoing hydration and helps lock in shine. Regular conditioning supports color vibrancy and hair manageability over time.\u003c\/p\u003e\n\u003ch3\u003eReal-life scenarios you might consider\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRefresh a Downtown Brown shade with a quick at-home color refresh before an event or trip.\u003c\/li\u003e\n  \u003cli\u003eExplore a larger fashion-forward palette when you want to test new tones without salon visits.\u003c\/li\u003e\n  \u003cli\u003ePair a shimmering color with your everyday routine for a low-effort upgrade that stands out in photos and in person.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith Feria, you get a color kit that blends insights from fashion-forward colorists with the practical benefits of at-home beauty care. It’s about options, control, and a shimmering finish that’s all yours to shape.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Feria a permanent hair color kit for at-home use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Feria is a permanent at-home color kit with a shimmering finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What care accompanies Feria to support color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The Power Shimmer Conditioner hydrates and helps maintain vibrancy after dyeing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":42600319647815,"sku":"B000KOU7FE","price":17.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/loreal-paris-feria-downtown-brown-swatch.jpg?v=1773335155","url":"https:\/\/celaurabeauty.com\/products\/loreal-paris-feria-downtown-brown-hi-lift-cool-brown-permanent-hair-color-kit-3x-highlights-shimmering-finish","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}