{"product_id":"loreal-paris-feria-r68-ruby-rush-rich-auburn-true-red-with-multi-faceted-shimmer","title":"L'Oreal Paris Feria R68 Ruby Rush: Rich Auburn True Red with Multi-Faceted Shimmer","description":"\u003cp\u003eMeet L'Oreal Paris Feria R68 Ruby Rush, a rich auburn shade that reveals a shimmering, multi-dimensional red. The color is engineered to deliver a prismatic look through 3X highlights, designed to catch light from every angle for depth and luminosity in both daylight and indoor lighting.\u003c\/p\u003e\n\u003cp\u003eInspired by cutting-edge fashion, Feria's color spectrum is blended by L'Oreal master colorists to offer bold results without the need for an appointment. The Power Shimmer Conditioner is included to help hydrate and condition week after week, so hair feels soft and manageable after color.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may enjoy\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMulti-Faceted Shimmering Color for depth and radiance\u003c\/li\u003e\n  \u003cli\u003eVibrant red tones that pop in a variety of lighting conditions\u003c\/li\u003e\n  \u003cli\u003eConditioning formula to help hair stay hydrated through the color process\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eThe dye cream and developer bond with hair fibers to deposit rich pigment, while the Power Shimmer Conditioner seals moisture and helps maintain a glossy finish across washes.\u003c\/p\u003e\n\u003ch3\u003eWho this shade is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAnyone seeking a bold, red-toned shade with shimmering highlights\u003c\/li\u003e\n  \u003cli\u003eColor enthusiasts wanting salon-like results at home\u003c\/li\u003e\n  \u003cli\u003ePeople with color-treated hair aiming to boost shine and vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare and maintenance tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a color-safe shampoo and cool water to preserve intensity\u003c\/li\u003e\n  \u003cli\u003eApply the conditioner weekly to sustain softness and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy choose Feria today\u003c\/h3\u003e\n\u003cp\u003eFeria aims to deliver a striking, prismatic effect without needing an appointment. The kit pairs a rich color base with a revitalizing conditioner, letting you explore a dynamic shade while keeping hair comfortable and hydrated.\u003c\/p\u003e\n\u003cp\u003ePair Ruby Rush with warm neutrals or bronze accents to enhance the auburn shimmer. Swatch a strand first to preview how the glow shifts under your typical lighting before completing the full color change.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is L'Oreal Paris Feria R68 Ruby Rush?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: R68 Ruby Rush is a rich auburn shade with a shimmering true red tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Feria a professional service or a DIY kit?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Feria is a consumer dye kit designed for at-home use with easy steps and a conditioning finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":42603790565447,"sku":"B000KOQ3MA","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/loreal-paris-feria-r68-ruby-rush-bottle.jpg?v=1773383150","url":"https:\/\/celaurabeauty.com\/products\/loreal-paris-feria-r68-ruby-rush-rich-auburn-true-red-with-multi-faceted-shimmer","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}