{"product_id":"loreal-paris-superior-preference-4sm-dark-soft-mahogany-brown-fade-defying-color-up-to-9-weeks","title":"L'Oreal Paris Superior Preference 4SM Dark Soft Mahogany Brown | Fade-Defying Color, Up to 9 Weeks","description":"\u003ch2\u003eExperience luminous, fade-defying color\u003c\/h2\u003e\u003cp\u003eSince 1973, L'Oreal Paris Superior Preference has set the standard for long-lasting, radiant hair color. The 4SM shade, Dark Soft Mahogany Brown, delivers rich depth and a luminous glow that remains vibrant for weeks. This shade uses a Fade-Defying Color and Shine System that pairs a translucent gel with a conditioning treatment, designed to preserve tone and shine from day one through weeks of wear. Expect color that feels true to its tone with a natural fade that preserves undertones rather than dulling them, offering a confident look with minimal retreatment.\u003c\/p\u003e\u003cp\u003eThe system is built to balance pigment with conditioning, aiming to keep hair feeling soft while maintaining color integrity. The result is depth and dimension across strands, helping you achieve a polished, salon-inspired finish at home without compromising on shine or manageability.\u003c\/p\u003e\u003ch3\u003eHow it works\u003c\/h3\u003e\u003cp\u003eThe Fade-Defying Color and Shine System uses a no-drip gel formula that adheres to each strand for even coverage. This design supports precise application and better hair fiber coating, while the conditioning component treats the hair, helping to maintain first-day vibrancy and leave a silky feel after washing.\u003c\/p\u003e\u003cp\u003eKey conditioning features include a Shine Protect Conditioner infused with a UV filter and Vitamin E. This combination aims to help protect color during everyday exposure to light and environmental factors, supporting a luminous result that remains soft to the touch.\u003c\/p\u003e\u003ch3\u003eWhat’s in the kit\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eColor Gel\u003c\/li\u003e\n\u003cli\u003eDeveloper Crème\u003c\/li\u003e\n\u003cli\u003eShine Protect Conditioner\u003c\/li\u003e\n\u003cli\u003e1 pair of gloves\u003c\/li\u003e\n\u003cli\u003eInstruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy readers choose this shade\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFade-defying color with up to 9 weeks of radiance\u003c\/li\u003e\n\u003cli\u003eLuminous depth and dimension that enhances natural texture\u003c\/li\u003e\n\u003cli\u003eNo-drip formula for precise, tidy application\u003c\/li\u003e\n\u003cli\u003eGray hair coverage across a wide shade range of 50+ luminous tones\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eConvenient, at-home color care\u003c\/h3\u003e\u003cp\u003eIn addition to the color pigment, the kit emphasizes care. The Shine Protect Conditioner helps lock in first-day vibrancy and provides a silky, resilient feel after coloring. The UV filter helps shield color from sun exposure, supporting a longer-lasting finish without sacrificing softness or manageability.\u003c\/p\u003e\u003cp\u003eDesigned for all hair types, Superior Preference offers a versatile palette of more than 50 luminous shades, inviting you to explore a signature color that suits your skin tone and style. The included leaflet provides step-by-step guidance to help you achieve a salon-like outcome at home, with attention to even coverage and comfortable care throughout the process.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes this fade-defying color different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It combines a Fade-Defying Color with a Shine System and conditioning treatment for lasting vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What’s included in the color kit and how long does it last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Includes Color Gel, Developer Crème, Shine Protect Conditioner, gloves, and an instruction leaflet; results can last up to 9 weeks depending on use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":42603045847111,"sku":"B002LKGO4I","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/loreal-paris-superior-preference-4sm-dark-soft-mahogany-bottle.jpg?v=1773377411","url":"https:\/\/celaurabeauty.com\/products\/loreal-paris-superior-preference-4sm-dark-soft-mahogany-brown-fade-defying-color-up-to-9-weeks","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}