{"product_id":"loreal-paris-superior-preference-dark-ash-brown-4a-fade-defying-permanent-hair-color-up-to-9-weeks","title":"L'Oreal Paris Superior Preference Dark Ash Brown 4A – Fade-Defying Permanent Hair Color (Up to 9 Weeks)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eSince 1973, L'Oreal Paris Superior Preference has set the standard for permanent hair color that shines with depth and radiance. The Fade-Defying Color and Shine System blends a translucent color gel with our Care Supreme Conditioning treatment to deliver long-lasting, luminous color with true dimension. The Dark Ash Brown 4A shade offers a cool, natural tone that flatters many skin tones while delivering rich coverage.\u003c\/p\u003e\u003cp\u003eThis kit emphasizes a user-friendly, salon-inspired result at home. The color formula is designed to adhere to hair fibers evenly, while the conditioning components help maintain softness and manageability as the color wears. Expect a vibrant first day alongside ongoing richness as weeks pass, with care that supports color retention and shine.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFade-defying color that can last up to 9 weeks with proper care\u003c\/li\u003e\n\u003cli\u003eGray hair coverage suitable for many hair types\u003c\/li\u003e\n\u003cli\u003eConditioning formula leaves hair soft, silky, and luminous\u003c\/li\u003e\n\u003cli\u003eNo-drip gel texture supports precise, controlled application\u003c\/li\u003e\n\u003cli\u003eInclusion of UV Filter and Vitamin E helps maintain vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhat you get in the kit and how it helps you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColor Gel and Developer Crème work together for even, lasting color\u003c\/li\u003e\n\u003cli\u003eShine Protect Conditioner helps lock in vibrancy after processing\u003c\/li\u003e\n\u003cli\u003eGloves and an instruction leaflet support a clean, confident at-home experience\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eL'Oreal Paris continues to innovate in hair color, care, and styling. This system is designed to pair technology with quality for a durable, luminous result. It presents a flexible option for those seeking gray coverage, bold or natural tones, and a lasting glow without frequent touch-ups. While outcomes can vary with styling and maintenance, this shade and system offer a compelling at-home color option that emphasizes brightness, depth, and long-term radiance.\u003c\/p\u003e\u003ch3\u003eWho it’s for\u003c\/h3\u003e\u003cp\u003eAnyone looking for permanent color with lasting shine and a cool, natural shade, plus reliable gray coverage. Great for preparing a signature appearance with lasting sophistication.\u003c\/p\u003e\u003ch3\u003eCare tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFollow processing times and use the Shine Protect Conditioner after coloring\u003c\/li\u003e\n\u003cli\u003eAvoid excessive washing right after application to preserve vibrancy\u003c\/li\u003e\n\u003cli\u003eShop complementary shades if you want to refresh tone as seasons change\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long can the color last with proper care?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typically up to 9 weeks with proper care and maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What comes in the Hair Color Kit?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Color Gel, Developer Creme, Shine Protect Conditioner, gloves, and an instruction leaflet.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":42603110924359,"sku":"B004C0O2EO","price":23.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/loreal-paris-superior-preference-dark-ash-brown-4a-color-gel.jpg?v=1773377534","url":"https:\/\/celaurabeauty.com\/products\/loreal-paris-superior-preference-dark-ash-brown-4a-fade-defying-permanent-hair-color-up-to-9-weeks","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}