{"product_id":"loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color-u163-hi-lift-golden-brown-pack-of-2","title":"L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color U163 Hi-Lift Golden Brown | Pack of 2","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eSince 1973, L'Oreal Paris Superior Preference has set the standard for luxurious, long-lasting color. The U163 Hi-Lift Golden Brown shade delivers a warm, sun-kissed result with depth and dimension. This is a permanent hair color kit designed for at-home use, pairing a translucent gel dye with a conditioning step that helps maintain vibrancy and shine from root to tip.\u003c\/p\u003e\n\n\u003ch2\u003eWhat makes it special\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eGel-based dye formula provides even coverage and predictable results, with a luminous finish.\u003c\/li\u003e\n  \u003cli\u003eCare Supreme Conditioner with Shine Serum seals in color and adds a silky, reflective shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eLong-lasting, fade-defying color\u003c\/h2\u003e\n\u003cp\u003eEnjoy color that stays vibrant for weeks, with minimal fading or brassiness. The kit is designed to keep tones true across the length of the hair, helping you avoid dull or uneven looks as it wears. It works across a wide range of base colors, from warmer browns to cooler blondes.\u003c\/p\u003e\n\n\u003ch2\u003eShade range and versatility\u003c\/h2\u003e\n\u003cp\u003eSuperior Preference is offered in over 50 luminous shades, including light to dark browns, ash tones, and red hues. U163 Hi-Lift Golden Brown is part of this spectrum, crafted to reveal multiple tones and reflections that suit many complexions and styles. Pack of 2 provides a convenient extra kit, while packaging may vary from what’s shown on-site.\u003c\/p\u003e\n\n\u003ch2\u003eWhat you get and how to use\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003ePermanent color kit with gel dye and Care Supreme Conditioner with Shine Serum\u003c\/li\u003e\n  \u003cli\u003eStep-by-step directions for at-home application to help you achieve salon-like results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eReal-life use cases\u003c\/h2\u003e\n\u003cp\u003eWhether refreshing gray coverage, enhancing a natural brunette, or trying a new luminous brown shade, this kit supports a polished, bright result that looks refined from day one. The visible shine and depth can complement various hairstyles, from straight to wavy textures, without demanding professional tools or appointments.\u003c\/p\u003e\n\n\u003ch2\u003eNotes\u003c\/h2\u003e\n\u003cp\u003eResults may vary by hair type and condition. Always perform a patch test before full application. The color range is designed to minimize brassiness, but some undertones may shift over time with exposure to sun and styling products.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is U163 Hi-Lift Golden Brown?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: U163 Hi-Lift Golden Brown is a warm, sun-kissed shade with depth designed for luminous brown results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the kit include conditioner and does it help with shine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this kit includes Care Supreme Conditioner with Shine Serum to help maintain vibrancy and add shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":42596502863943,"sku":"B07D9PFMBY","price":39.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/lorealparis-superior-preference-hi-lift-golden-brown-bottle.jpg?v=1773249456","url":"https:\/\/celaurabeauty.com\/products\/loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color-u163-hi-lift-golden-brown-pack-of-2","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}