{"product_id":"loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color-ul51-hi-lift-natural-brown","title":"L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color UL51 Hi-Lift Natural Brown","description":"\u003ch2\u003eTransform your look with fade-defying color and radiant shine\u003c\/h2\u003e\n\u003cp\u003eSince 1973, L'Oreal Paris Superior Preference has set a gold standard for at-home color. The Fade-Defying Color and Shine System blends a translucent gel dye with the Care Supreme Conditioning treatment to deliver color with depth and dimension that can stay vibrant over time. The UL51 Hi-Lift Natural Brown shade offers warmth with a modern lift, designed to read as natural in everyday lighting.\u003c\/p\u003e\n\u003cp\u003eIn practice, this system emphasizes a smooth dye experience and a glossy finish. The conditioning step aims to leave hair feeling silky and manageable, while the color delivers a multi-dimensional result that reflects light for a luminous look. The product line is built around a wide shade range, so you can explore tones that align with your mood and style.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes this kit stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFade-Defying Color: a gel-based formula targets color with precision to help hue stay vivid longer.\u003c\/li\u003e\n  \u003cli\u003eShine and Conditioning: Care Supreme conditioner with Shine Serum nourishes while finishing with a salon-like gloss.\u003c\/li\u003e\n  \u003cli\u003eExtensive shade range: over 50 shades cover warm reds, cool ash browns, and deep blacks.\u003c\/li\u003e\n  \u003cli\u003eVersatile color options: suitable for permanent color, gray coverage, or root refresh for flexible styling.\u003c\/li\u003e\n  \u003cli\u003eQuality-backed design: innovation from L'Oreal Paris aims for consistent, reliable results at home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat you might notice in use\u003c\/h3\u003e\n\u003cp\u003eExpect a smooth dye experience with even coverage. The conditioning step can help minimize roughness and contribute to a bright, polished finish that catches the light as you move.\u003c\/p\u003e\n\n\u003ch3\u003eTips for the best result\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDo a strand test first to preview how the shade reads on your hair.\u003c\/li\u003e\n  \u003cli\u003eFollow timing closely to balance color development with conditioning performance.\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair, work evenly through lengths, and rinse with the conditioner for lasting shine.\u003c\/li\u003e\n  \u003cli\u003eChoose a shade that complements your undertones and lighting for a natural look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you’re aiming for subtle lift or a richer statement, this system offers a pathway to color with depth and a luminous finish that can feel like a salon result at home.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes L'Oreal Paris Superior Preference different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A fade-defying color and shine system paired with a conditioning treatment for depth and lasting vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many shade options are there?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: There are over 50 shades, ranging from cool ash blondes to deepest blacks.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":42603809112135,"sku":"B0076OFBU2","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/loreal-paris-superior-preference-dye-kit.jpg?v=1773384018","url":"https:\/\/celaurabeauty.com\/products\/loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color-ul51-hi-lift-natural-brown","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}