{"product_id":"loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color-ultimate-black-1","title":"L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color – Ultimate Black 1","description":"\u003cdiv\u003e\n  \u003ch2\u003eExperience luminous, long-lasting color\u003c\/h2\u003e\n  \u003cp\u003eSince 1973, L'Oreal Paris Superior Preference has set the standard for permanent hair color. The Ultimate Black 1 shade delivers a rich, glossy black that catches light and adds depth to every strand. Built with a Fade-Defying Color and Shine System, this color aims to stay vibrant for up to nine weeks with proper care and hair type variations.\u003c\/p\u003e\n  \u003cp\u003eThe system pairs a translucent gel pigment with a conditioning treatment, delivering more than pigment alone. Expect depth and dimension that prevents a flat, single-note look, with a finish that feels soft and manageable as you wear it.\u003c\/p\u003e\n\n  \u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eFade-Defying Color and Shine System for durable radiance\u003c\/li\u003e\n    \u003cli\u003eNo-drip permanent formula for precise, mess-free application\u003c\/li\u003e\n    \u003cli\u003eShine Protect Conditioner helps seal in vibrancy and smoothness\u003c\/li\u003e\n    \u003cli\u003eGray hair coverage suitable for all hair types\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eWhat’s in the kit\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eColor Gel\u003c\/li\u003e\n    \u003cli\u003eDeveloper Crème\u003c\/li\u003e\n    \u003cli\u003eShine Protect Conditioner\u003c\/li\u003e\n    \u003cli\u003ePair of gloves\u003c\/li\u003e\n    \u003cli\u003eInstruction leaflet\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eThe kit also includes a UV Filter and Vitamin E-infused conditioner to help maintain color vitality while leaving hair feeling soft. This color family spans permanent, semi-permanent, and temporary options, including root cover, highlights, bold shades, and ombre possibilities. With over 50 luminous shades, you can explore a spectrum from natural depth to striking contrast.\u003c\/p\u003e\n\n  \u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n  \u003cp\u003eWhether you’re refreshing a root line, defining dimension with a deep shade, or experimenting with a bold change, Superior Preference aims to deliver rich color with radiant shine. The gel-based formula spreads easily across strands, while the conditioning phase supports a smoother feel and resilient texture after processing.\u003c\/p\u003e\n\n  \u003ch3\u003eTips for best results\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDo a strand test to gauge how the shade will read on your hair before full application\u003c\/li\u003e\n    \u003cli\u003eApply to dry hair in sections for even coverage with the no-drip gel formula\u003c\/li\u003e\n    \u003cli\u003eAdhere to the recommended processing time to maximize vibrancy, especially on gray areas\u003c\/li\u003e\n    \u003cli\u003eFinish with Shine Protect Conditioner to lock in color and softness\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eNote: Results vary based on hair history and aftercare. The Ultimate Black 1 shade provides a deep, glossy finish with multi-dimensional depth, suitable as a foundation for future color explorations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last with L'Oreal Paris Superior Preference Ultimate Black 1?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Results typically last up to nine weeks with proper care and hair type.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this color kit suitable for all hair types and gray coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is designed for all hair types and provides gray coverage with conditioning care.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":42601938747463,"sku":"B001TVR9DK","price":19.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/loreal-paris-superior-preference-ultimate-black-1-color-gel.jpg?v=1773374147","url":"https:\/\/celaurabeauty.com\/products\/loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color-ultimate-black-1","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}