{"product_id":"loreal-technique-chroma-true-reds-permanent-hair-color-long-lasting-red-dye-for-light-dark-gray-hair-sangria","title":"L'OREAL TECHNIQUE Chroma True Reds Permanent Hair Color — Long-Lasting Red Dye for Light, Dark \u0026 Gray Hair (Sangria)","description":"\u003ch2\u003eDiscover CHROMA True Reds Permanent Color\u003c\/h2\u003e\n\u003cp\u003eCHROMA True Reds from L'OREAL TECHNIQUE is a permanent hair color designed to deliver a bold, true red with depth. The formula centers on Anti-Breakage Ceramide R Complex, which penetrates the cortex to condition from within and help protect hair during color processing. This combination helps the color stay rich and true, even after multiple washes, without shifting toward undesired tones.\u003c\/p\u003e\n\u003cp\u003eShades feature high-intensity red hues, including deep garnet and deep red options, tailored to work on a range of starting bases. The system is suitable for light, dark, and up to 100% gray hair, making gray coverage an integral part of the color result. Practical, salon-grade depth can be achieved at home, with a finish that feels smooth and polished rather than dull or flat.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-lasting red hues that stay deep and true after repeated shampooing.\u003c\/li\u003e\n  \u003cli\u003eAnti-Breakage Ceramide R Complex conditions from within to support hair resilience.\u003c\/li\u003e\n  \u003cli\u003eEffective gray coverage across light, dark, and fully gray bases.\u003c\/li\u003e\n  \u003cli\u003eDeep garnet and deep red shades exclusive to CHROMA True Reds for rich dimension.\u003c\/li\u003e\n  \u003cli\u003eManufactured in the United States for consistent quality and availability.\u003c\/li\u003e\n  \u003cli\u003eEasy-to-use at-home color with straightforward application steps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn practice, you can expect a vivid red that reads as vibrant in natural light, with multi-dimensional depth that enhances both the shine and texture of the hair. While results vary based on starting shade and condition, the formula is designed to maintain color depth over time, offering versatility for daily wear or special occasions.\u003c\/p\u003e\n\u003ch3\u003eWho this color is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAnyone seeking a long-lasting red shade with deep garnet or red hues.\u003c\/li\u003e\n  \u003cli\u003ePeople with light, dark, or up to 100% gray hair who want reliable gray coverage.\u003c\/li\u003e\n  \u003cli\u003eUsers looking for an at-home color with professional-inspired depth and richness.\u003c\/li\u003e\n  \u003cli\u003eThose who value a product manufactured in the United States with easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTo achieve the best results, follow the kit directions, perform a strand test first, and use color-safe care afterward to help maintain vibrancy. CHROMA True Reds aims to deliver a true red finish with depth and longevity, while leaving room for personal style and expression.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is CHROMA True Reds suitable for gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It covers gray hair deeply while delivering a true red shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the color last after multiple washes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The color is formulated to stay deep and true longer, even after repeated washing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'OREAL TECHNIQUE","offers":[{"title":"Default Title","offer_id":42606775566407,"sku":"B00YW5Q2HO","price":24.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/loreal-technique-chroma-true-reds-bottle_76e8e873-c9d3-455c-a375-e8109248cc0b.jpg?v=1773570326","url":"https:\/\/celaurabeauty.com\/products\/loreal-technique-chroma-true-reds-permanent-hair-color-long-lasting-red-dye-for-light-dark-gray-hair-sangria","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}