{"product_id":"loreal-technique-hicolor-reds-permanent-hair-color-for-dark-hair-intense-red-one-step-lift","title":"L'OREAL TECHNIQUE HiColor Reds Permanent Hair Color for Dark Hair – Intense Red, One-Step Lift","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eL'OREAL TECHNIQUE Excellence HiColor Reds is a permanent color thoughtfully formulated for dark hair—from rich black to deep brown. In a single step, it lifts color by 3–4 levels while neutralizing brassiness, then deposits a vivid red shade. The creme texture glides smoothly onto hair, delivering even coverage and a result that feels clean and polished. This isn't about a quick dye job alone; it's about a bold, true-red tone that holds its depth with less fading than typical at-home color options.\u003c\/p\u003e\n\u003ch2\u003eDesigned for dark hair, with a conditioning touch\u003c\/h2\u003e\n\u003cp\u003eThe HiColor Reds system is purpose-built for dark bases, helping you achieve noticeable lift in one pass. A key benefit is the reduction of orange and copper tones before shade deposition, resulting in a more uniform, rich red. The rich, smooth creme formula conditions as it colors, guiding pigment into the cortex for a lasting, vibrant appearance without a separate conditioning step.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFirst permanent color created specifically for dark hair (black to medium brown).\u003c\/li\u003e\n  \u003cli\u003eLifts 3–4 levels in one step and neutralizes brassiness before shade deposition.\u003c\/li\u003e\n  \u003cli\u003eNo pre-lightening or bleaching required in many cases, simplifying the process.\u003c\/li\u003e\n  \u003cli\u003eCreme formula nourishes while it colors, delivering intense color that resists fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eFor best results, mix 1 tube of color with 2.5 fl oz of 30-volume developer, then apply using your preferred method—brush \u0026amp; bowl or bottle. Process for about 30 minutes, then rinse and style as usual. Always read the pack instructions and safety warnings before use to ensure you follow the proper steps for your hair type.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMix 1 tube with 2.5 oz 30-volume developer and process for 30 minutes.\u003c\/li\u003e\n  \u003cli\u003eApply with brush \u0026amp; bowl or bottle application for even coverage.\u003c\/li\u003e\n  \u003cli\u003eExpect true-to-shade color that resists fading, with a vivid result that stays true over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: The system is designed to minimize brassiness while delivering a bold red. Results can vary with hair history and prior color treatments; consider a strand test if uncertain about lift level.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is HiColor Reds suitable for very dark hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It lifts dark hair 3–4 levels in one step, from black to dark brown, without pre-lightening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does processing take and how long does the color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Processing is about 30 minutes, with color that resists fading for lasting vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'OREAL TECHNIQUE","offers":[{"title":"Default Title","offer_id":42634493460551,"sku":"B0002Z8P2S","price":24.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/loreal-technique-hicolor-reds-pack-shot.jpg?v=1774386158","url":"https:\/\/celaurabeauty.com\/products\/loreal-technique-hicolor-reds-permanent-hair-color-for-dark-hair-intense-red-one-step-lift","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}