{"product_id":"matrix-food-for-soft-shampoo-hydrating-vegan-formula-with-avocado-oil-hyaluronic-acid","title":"Matrix Food For Soft Shampoo – Hydrating, Vegan Formula with Avocado Oil \u0026 Hyaluronic Acid","description":"\u003cdiv\u003e\n  \u003cp\u003eMatrix Food For Soft Shampoo is a hydrating formula crafted for color-treated, dry, and brittle hair. Infused with avocado oil and hyaluronic acid, this vegan shampoo cleanses while replenishing essential moisture, leaving hair feeling soft, smooth, and manageable without weighing it down.\u003c\/p\u003e\n  \u003ch2\u003eWhat makes it different\u003c\/h2\u003e\n  \u003cp\u003eUnlike traditional shampoos that strip essential oils, this product cleanses gently while nourishing each strand. When used as part of the Food For Soft system, it can deliver up to 7x more moisture and help maintain softness for up to 72 hours.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eHydrating formula with avocado oil and hyaluronic acid\u003c\/li\u003e\n    \u003cli\u003e7x more moisture when used as part of the system\u003c\/li\u003e\n    \u003cli\u003e72 hours of softer, more manageable hair\u003c\/li\u003e\n    \u003cli\u003eSafe for color-treated hair\u003c\/li\u003e\n    \u003cli\u003eVegan, with no harsh chemicals\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003eHow it works\u003c\/h2\u003e\n  \u003cp\u003eThe avocado oil nourishes the outer cuticle while the hyaluronic acid helps attract and hold moisture inside the cortex. Together they help reduce frizz, improve shine, and create a smoother feeling from roots to tips. The gentle cleansing action respects natural oils while supporting healthier-looking hair over time.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eDeep hydration without heavy residue\u003c\/li\u003e\n    \u003cli\u003eHelps hair feel softer, smoother, and more manageable\u003c\/li\u003e\n    \u003cli\u003eSupports color-treated hair by maintaining vibrancy\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eWho is it for?\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eColor-treated, dry or brittle hair needing moisture\u003c\/li\u003e\n    \u003cli\u003eAnyone seeking a vegan, gentle cleansing option\u003c\/li\u003e\n    \u003cli\u003eAll hair types looking for improved softness and shine\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003eHow to use\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply a quarter-size amount to damp hair at the scalp, lather, and rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003eRepeat if desired, then follow with Food For Soft Conditioner or Treatment Mask \u0026amp; Oil for best results.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eWhen used as part of the complete regimen, Matrix Food For Soft Shampoo helps support a softer, healthier-feeling finish from roots to tips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Matrix Food For Soft Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A vegan hydrating shampoo designed for dry, brittle, and color-treated hair to restore softness and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Matrix Food For Soft Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Pair with Food For Soft Conditioner and Treatment Mask \u0026amp; Oil; apply a quarter-size amount, lather, rinse, then follow with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":42595554656327,"sku":"B0BY9NG61J","price":34.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/matrix-food-for-soft-shampoo-bottle-front.jpg?v=1773214912","url":"https:\/\/celaurabeauty.com\/products\/matrix-food-for-soft-shampoo-hydrating-vegan-formula-with-avocado-oil-hyaluronic-acid","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}