{"product_id":"matrix-food-for-soft-shampoo-hydration-for-dry-brittle-hair","title":"MATRIX Food For Soft Shampoo – Hydration for Dry \u0026 Brittle Hair","description":"\u003cdiv\u003e\n  \u003ch2\u003eHydrating care for dry and brittle hair\u003c\/h2\u003e\n  \u003cp\u003eMeet MATRIX Food For Soft Shampoo, a moisture-rich cleanser designed to nourish while cleansing. It blends avocado oil with hyaluronic acid to help maintain essential moisture and remove excess oil, without stripping your hair. The fragrance features warm toffee notes with subtle hawthorn and freesia for a comforting wash.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n  \u003ch3\u003eWhy you might reach for it\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eHydration plus cleansing from avocado oil and hyaluronic acid.\u003c\/li\u003e\n    \u003cli\u003ePotential for up to 72 hours of moisture retention when used as part of the full Food For Soft regimen (shampoo, conditioner or mask, and oil).\u003c\/li\u003e\n    \u003cli\u003eMay deliver smoother, less porous hair when paired with the matching conditioner, mask, and oil.\u003c\/li\u003e\n    \u003cli\u003eColor-safe formula that supports color-treated hair with a soft shine.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n  \u003ch3\u003eTwo clear ways to use for best results\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply a quarter-size amount, lather, rinse thoroughly; repeat if desired.\u003c\/li\u003e\n    \u003cli\u003eFor optimized results, follow with the Food For Soft Conditioner or Treatment Mask \u0026amp; Oil as part of the regimen.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n  \u003cp\u003eAbout the regimen: The Food For Soft Collection blends cleansing with conditioning power to help hydrate hair while maintaining color and vibrance. This shampoo is designed to pair with other regimen steps for a cohesive, salon-inspired routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What benefits can I expect from MATRIX Food For Soft Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Hydration from avocado oil and hyaluronic acid, gentle cleansing, and improved softness when used as part of the full Food For Soft system.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is color-safe and designed to be gentle on color-treated hair while delivering hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":42598029066311,"sku":"B0BY9PMG9Y","price":64.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/matrix-food-for-soft-shampoo-bottle-label.jpg?v=1773280757","url":"https:\/\/celaurabeauty.com\/products\/matrix-food-for-soft-shampoo-hydration-for-dry-brittle-hair","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}