{"product_id":"matrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-deposit-toning-33-8-oz-vegan","title":"MATRIX So Silver Purple Shampoo – Neutralizes Yellow Tones, Color Deposit \u0026 Toning (33.8 oz) – Vegan","description":"\u003cdiv\u003e\n  \u003ch2\u003eMATRIX So Silver Purple Shampoo: Color-Depositing Toner with Hydration\u003c\/h2\u003e\n  \u003cp\u003eThis professional-grade purple shampoo cleanses while neutralizing brass warmth and dull yellow tones, helping hair look cooler and more vibrant. It deposits violet pigment to refresh blonde, platinum, grey, or white hair—without stripping color—and adds a subtle brightness that can elevate everyday style.\u003c\/p\u003e\n  \u003cp\u003eThe formula is designed to hydrate as it cleans, supporting moisturized strands that feel softer and look shinier. Packaged in a generous 33.8 fl oz bottle, this vegan product is built for regular use in both salon settings and home routines.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eNeutralizes unwanted yellow tones on blonde, platinum, grey, and white hair\u003c\/li\u003e\n    \u003cli\u003eDeposits violet pigment to maintain cooler hues without stripping color\u003c\/li\u003e\n    \u003cli\u003eHydrating formula to help moisturize dry hair while toning\u003c\/li\u003e\n    \u003cli\u003eIlluminates highlights and enhances brightness for color-treated or natural tones\u003c\/li\u003e\n    \u003cli\u003eVegan, salon-grade solution designed for consistent use between salon visits\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eWear gloves, apply to wet hair, lather, rinse, and repeat if needed\u003c\/li\u003e\n    \u003cli\u003eFor maximum toning, leave the product on for up to five minutes before rinsing\u003c\/li\u003e\n    \u003cli\u003eFollow with your regular regimen and consider pairing with So Silver Conditioner or So Silver Toning Spray for ongoing neutralization between visits\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eReal-life uses\u003c\/h3\u003e\n  \u003cp\u003eUse between salon visits to refresh cool tones on icy blondes, silver, or grey hair. It works well to brighten highlights and keep color-treated hair from looking dull in bright light or warm indoor lighting. The hydrating action helps reduce feel of dryness after cleansing, supporting a healthier overall look.\u003c\/p\u003e\n  \u003ch3\u003eWho should consider it\u003c\/h3\u003e\n  \u003cp\u003eIdeal for color-treated hair, blondes seeking a cooler finish, and those with natural grey or white tones aiming for brighter, more polished results. The product’s vegan formulation and generous size make it suitable for regular use by individuals and professionals alike.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is MATRIX So Silver Purple Shampoo used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It deposits violet pigment to neutralize brass and yellow tones on blonde, grey, and color-treated hair, while hydrating and brightening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use MATRIX So Silver for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, lather, rinse, repeat if needed; for maximum toning, leave on about five minutes then rinse and continue with your regimen.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":42598004883527,"sku":"B017Y3WBKW","price":64.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/matrix-so-silver-purple-shampoo-bottle.jpg?v=1773279480","url":"https:\/\/celaurabeauty.com\/products\/matrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-deposit-toning-33-8-oz-vegan","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}