{"product_id":"matrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening-toning-vegan-10-1-fl-oz","title":"Matrix So Silver Purple Shampoo – Neutralizes Yellow Tones, Color Depositing, Brightening \u0026 Toning (Vegan, 10.1 fl oz)","description":"\u003ch2\u003eMeet Matrix So Silver Purple Shampoo\u003c\/h2\u003e\n\u003cp\u003eKeep blonde, grey, white, and platinum hair looking fresh and vibrant with a color depositing purple shampoo crafted for everyday care. The 10.1 fl oz bottle is vegan and designed to balance warm tones while preserving your hair’s natural vitality, so you can enjoy a cooler, salon-inspired finish between visits.\u003c\/p\u003e\n\u003cp\u003eThis shampoo goes beyond cleansing. It deposits cool pigments that help counteract yellow and brassy hues, an effect many color treated or naturally cool-toned strands can appreciate. The formula cleans gently, supporting softness and manageability without stripping moisture, so you can feel confident after each wash.\u003c\/p\u003e\n\u003cp\u003eIdeal for color treated as well as natural hair, the vegan composition avoids harsh chemicals while supporting a healthy texture. Regular use can contribute to a brighter, cooler appearance, delivering a polished look without sacrificing hair feel. Whether you’re maintaining a platinum blonde or refreshing an ashier shade, this product aims to fit seamlessly into your routine.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow and brassy tones across blonde and grey hair for a cooler look\u003c\/li\u003e\n  \u003cli\u003eDeposits purple pigments in one wash to renew tone and brightness\u003c\/li\u003e\n  \u003cli\u003eNourishes while cleansing, supporting hair health and softness\u003c\/li\u003e\n  \u003cli\u003eSuitable for color treated and natural hair types, including fine and coarse textures\u003c\/li\u003e\n  \u003cli\u003eVegan formula free from harsh chemicals, suitable for a wide range of beauty routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWear gloves and apply to wet hair, lather, and rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eFor stronger toning, leave on five minutes before rinsing\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or treatment from the So Silver line for buildable toning\u003c\/li\u003e\n  \u003cli\u003eUse as part of your routine between color appointments to maintain cool tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIn the So Silver collection\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is part of the So Silver Collection, which also includes a moderate toning shampoo, a light toning conditioner, a maximum toning mask, and a buildable leave-in spray. Together they offer a flexible, customizable approach to maintaining cool, vibrant hair.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What does Matrix So Silver Purple Shampoo do?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It deposits subtle purple pigments to neutralize yellow and brassy tones, helping maintain cool blonde, grey, white, and platinum shades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Matrix So Silver Purple Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wet hair, lather, rinse. For stronger toning, leave on up to five minutes, then rinse and condition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":42595328589895,"sku":"B00FZSB0Y2","price":34.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/matrix-so-silver-purple-shampoo-bottle-closeup.jpg?v=1773213556","url":"https:\/\/celaurabeauty.com\/products\/matrix-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening-toning-vegan-10-1-fl-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}