{"product_id":"milk-shake-icy-blond-shampoo-award-winning-toning-for-platinum-ash-blondes-10-1-fl-oz","title":"Milk-Shake icy blond shampoo | Award-winning toning for platinum ash blondes | 10.1 fl oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eMilk-Shake icy blond shampoo is an award-winning toning cleanser designed for ultra-light blond and platinum hair. Its bold black pigment helps soften brass and boost ash tones, helping you maintain an icy, salon-fresh finish between color appointments.\u003c\/p\u003e\n\u003ch2\u003eWhat makes it different\u003c\/h2\u003e\n\u003cp\u003eThe formula is sulfate-free, delivering a gentle cleanse that won’t weigh hair down. While it targets brass, it also leaves hair feeling clean, soft, and balanced. This shampoo is best suited for platinum and very light blond shades, and is not recommended for gray or white tones.\u003c\/p\u003e\n\u003ch2\u003eKey benefits and what to expect\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eRich black pigment tones down brass and enhances ash hues for a cooler blond look\u003c\/li\u003e\n  \u003cli\u003eGently cleanses while keeping hair soft, clean, and balanced\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula supports regular use without drying out strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eDistribute evenly on damp hair, leave for 1–3 minutes, then rinse thoroughly. The longer it sits, the stronger the tone. Follow with icy blond conditioner and toning spray to complete the cool-blonde routine.\u003c\/p\u003e\n\u003ch2\u003ePairing and tips\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eFor a salon-fresh finish, pair with the matching conditioner and toning spray\u003c\/li\u003e\n  \u003cli\u003eRegular use can help maintain cool ash tones between color appointments\u003c\/li\u003e\n  \u003cli\u003eNot recommended for gray or white tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReal-world use can vary with hair texture and porosity. If you’re aiming for a visibly icy finish, adjust application timing and pairing with other toning products to suit your routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Milk-Shake icy blond shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It helps maintain icy ash tones in platinum and very light blond hair by neutralizing brass with bold black pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do you use Milk-Shake icy blond shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to damp hair, lather for 1–3 minutes, rinse, then follow with conditioner and toning spray for a cool-blonde routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":42597253283911,"sku":"B09T3M16ZP","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/milk-shake-icy-blond-shampoo-bottle.jpg?v=1773253220","url":"https:\/\/celaurabeauty.com\/products\/milk-shake-icy-blond-shampoo-award-winning-toning-for-platinum-ash-blondes-10-1-fl-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}