{"product_id":"nexxus-color-assure-shampoo-conditioner-for-color-treated-hair-up-to-40-washes","title":"Nexxus Color Assure Shampoo \u0026 Conditioner for Color-Treated Hair — Up to 40 Washes","description":"\u003ch2\u003eTurn Color into a Lasting Statement\u003c\/h2\u003e\n\u003cp\u003eColor-treated hair often faces color fade and nutrient loss. Nexxus Color Assure Shampoo and Conditioner are designed to work together to keep color vibrant while nourishing each strand. The system centers on elastin protein and quinoa, forming a PROTEINFUSION BLEND that helps replenish amino acids that can be depleted during coloring. With regular use, you may notice hair that feels nourished, looks more vibrant, and maintains that fresh-color appearance across multiple washes.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePROTEINFUSION BLEND nourishes with elastin protein, quinoa, and amino acids to support color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting color vibrancy—designed to help keep color looking fresh for up to 40 washes.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing protects color while delivering a gentle foaming lather.\u003c\/li\u003e\n  \u003cli\u003eConditioning step restores essential proteins within the hair fiber and enhances vibrancy.\u003c\/li\u003e\n  \u003cli\u003eTwo-step routine with shampoo and conditioner, plus an optional Deep Moisture Masque for extra nourishment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n  \u003cli\u003eIn-shower routine supports color protection without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eEasy to integrate into daily or weekly color care, depending on your routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow the Color Assure system fits your routine\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eBegin with Nexxus Color Assure Sulfate Free Color Care Shampoo to cleanse and boost color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then apply Nexxus Color Assure Color Care Conditioner to nourish and protect color.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eWith consistent use, hair may feel moisturized, soft, and more manageable while color remains vibrant. The PROTEINFUSION BLEND is designed to replenish nutrients within the hair fiber, offering a salon-inspired effect in a home routine.\u003c\/p\u003e\n\u003ch3\u003eWhy Nexxus\u003c\/h3\u003e\n\u003cp\u003eNexxus blends science and nature-inspired ingredients to create products that target the needs of your hair. The Color Assure line emphasizes protein-based care to help support color-treated strands, with a focus on maintaining vibrancy across washes without relying on harsh cleansers.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Nexxus Color Assure best for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It uses PROTEINFUSION BLEND with elastin protein and quinoa to help protect and replenish nutrients lost during coloring.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Nexxus Color Assure for color retention?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Cleansing with the sulfate-free Color Assure Shampoo, then nourishing with Color Assure Conditioner helps maintain vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Nexxus","offers":[{"title":"Default Title","offer_id":42677714649159,"sku":"B0BB3J4CTQ","price":50.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/nexxus-color-assure-shampoo-bottle.jpg?v=1775659897","url":"https:\/\/celaurabeauty.com\/products\/nexxus-color-assure-shampoo-conditioner-for-color-treated-hair-up-to-40-washes","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}