{"product_id":"ouai-medium-shampoo-hydrating-keratin-infused-formula-with-coconut-oil-babassu-kumquat-10-oz","title":"OUAI Medium Shampoo — Hydrating Keratin-Infused Formula with Coconut Oil, Babassu \u0026 Kumquat (10 oz)","description":"\u003ch2\u003eElevate your daily hair routine\u003c\/h2\u003e\n\u003cp\u003eOUAI Medium Shampoo is a sulfate free formula crafted to nourish, strengthen and add shine to medium length hair. The blend features coconut oil for strength, babassu for lightweight hydration, kumquat extract for brightness, and anti frizz hydrolyzed keratin for smoother strands. Free from parabens, phthalates and sulfates, this shampoo supports a clean routine you can trust as part of a balanced hair care lineup.\u003c\/p\u003e\n\u003ch3\u003eWhy this formula stands out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight hydration from babassu helps balance moisture without weighing hair down.\u003c\/li\u003e\n\u003cli\u003eCoconut oil strengthens strands by sealing ends and reducing breakage potential.\u003c\/li\u003e\n\u003cli\u003eKumquat extract leaves hair with a shiny finish and a clean feel after wash.\u003c\/li\u003e\n\u003cli\u003eAnti frizz hydrolyzed keratin smooths flyaways for a polished look.\u003c\/li\u003e\n\u003cli\u003eThe sulfate free, paraben free, phthalate free design supports everyday cleansing with a fresh feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho may enjoy this shampoo\u003c\/h3\u003e\n\u003cp\u003eIdeal for those with mid length to mid weight hair seeking a nourishing cleanse that enhances softness and manageability. It pairs well with OUAI Medium Conditioner for a cohesive routine.\u003c\/p\u003e\n\u003ch3\u003eReal life usage and tips\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMorning routine: wet hair, lather, rinse, and follow with conditioner for a quick path to smooth, hydrated hair.\u003c\/li\u003e\n\u003cli\u003ePost workout refresh: use as a light cleanse to restore moisture and shine without heaviness.\u003c\/li\u003e\n\u003cli\u003eTravel ready: compact 10 oz bottle fits into carry on bags for on the go care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eResults can vary, but the combination of nourishing oils and keratin may yield shinier, softer hair over time. Your routine can adapt to your pace and needs while keeping hair care simple.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should use OUAI Medium Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for hair needing lightweight hydration and shine without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use OUAI Medium Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wet hair, lather, rinse, then follow with OUAI Medium Conditioner for hydrated, smooth strands.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":42597173166151,"sku":"B084BTP393","price":47.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/ouai-medium-shampoo-bottle_73f5956f-f337-4409-aa3f-83aa7f02bb64.jpg?v=1773250878","url":"https:\/\/celaurabeauty.com\/products\/ouai-medium-shampoo-hydrating-keratin-infused-formula-with-coconut-oil-babassu-kumquat-10-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}