{"product_id":"p-r-pulp-riot-aquatic-semi-permanent-hair-color-4oz","title":"P.R. Pulp Riot Aquatic Semi-Permanent Hair Color 4oz","description":"\u003ch2\u003eVibrant, semi-permanent color that respects hair health\u003c\/h2\u003e\n\u003cp\u003eP.R. Aquatic from Pulp Riot offers a vivid, aqua-toned semi-permanent direct dye that fades gracefully back toward your natural base. The formula centers on vegan ingredients chosen for their reparative and restoring properties, helping hair feel healthier with each application while maintaining color vibrancy.\u003c\/p\u003e\n\u003cp\u003eBecause this is a direct dye, you can achieve bold results without mixing in developer. It also pairs with other Pulp Riot semi-permanent shades to craft custom looks, from bright teals to more subdued greens. Shade longevity varies with depth: deeper tones may fade across roughly 42 washes, lighter pastels around 25 washes, and neon-inspired results roughly 25–30 washes. For the brightest, truest tone, apply to pre-lightened hair.\u003c\/p\u003e\n\u003ch3\u003eHow to apply for best results\u003c\/h3\u003e\n\u003cp\u003eApply directly from the tube onto dry hair, saturating evenly in 1\/2 inch sections to ensure thorough coverage. Do not pre-condition before application and avoid mixing with developer. Leave the color on for 25–40 minutes without heat (longer if desired), then rinse thoroughly with cool water. Do not shampoo immediately after rinsing, allowing the color to settle into the cuticle.\u003c\/p\u003e\n\u003ch3\u003eTips to help color last\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTo maximize longevity, shampoo only as often as needed and use color-safe shampoo and conditioner.\u003c\/li\u003e\n  \u003cli\u003eAvoid saturating hair in chlorine and minimize direct sun exposure when possible.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients and benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-permanent direct dye color\u003c\/li\u003e\n  \u003cli\u003eCan be mixed with other Pulp Riot semi-permanent shades for custom looks\u003c\/li\u003e\n  \u003cli\u003eFade timelines vary by depth: deeper tones ~42 washes; lighter pastels ~25 washes; neons ~25–30 washes\u003c\/li\u003e\n  \u003cli\u003eBrightest results on pre-lightened hair\u003c\/li\u003e\n  \u003cli\u003eVegan and free of ammonia, parabens, gluten, PPD and MEA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes P.R. Aquatic semi-permanent color stand out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A vegan, ammonia-free direct dye that can be mixed with other shades to customize color, designed to fade gradually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply to maximize color longevity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Saturate dry hair in small sections, leave 25–40 minutes, rinse with cool water, and use color-safe shampoo and conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"P.R.","offers":[{"title":"Default Title","offer_id":42608015048775,"sku":"B0859HHBFK","price":25.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/p-r-aquatic-direct-dye-application.jpg?v=1773650027","url":"https:\/\/celaurabeauty.com\/products\/p-r-pulp-riot-aquatic-semi-permanent-hair-color-4oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}