{"product_id":"paul-mitchell-platinum-plus-deep-violet-shampoo-5x-toning-power-for-blonde-highlighted-gray-or-silver-hair-10-14-oz","title":"Paul Mitchell Platinum Plus Deep Violet Shampoo – 5x Toning Power for Blonde, Highlighted, Gray or Silver Hair | 10.14 oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003ePaul Mitchell Platinum Plus Deep Violet Shampoo is a targeted weekly toner designed for medium to dark bases and highlighted blondes, as well as gray or silver hair. Its deep violet formula tones and corrects yellow and brassy hues, while enhancing highlight brightness and improving manageability. Built for regular use, it offers a strong, color-focused result without overwhelming the natural tone.\u003c\/p\u003e\n\u003cp\u003eThis shampoo delivers 5x more toning power than Platinum Blonde Violet Shampoo, making it a practical choice for maintaining cooler tones between color appointments. Expect a refined, smoother feel and a brighter weave of color after use, especially when paired with your usual conditioning routine.\u003c\/p\u003e\n\u003ch2\u003eWhy it stands out\u003c\/h2\u003e\u003cp\u003eThe formula is crafted to tone and brighten in one step, helping to balance brass and yellowing while leaving hair looking refreshed. The refreshing cucumber melon scent with soft floral notes creates a pleasant washing experience that many users associate with a spa-like ritual. The product also places emphasis on responsible packaging, reflecting a commitment to reduce environmental impact.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful weekly toning for medium to dark and highlighted blondes\u003c\/li\u003e\n\u003cli\u003eDeep violet formula targets yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eBrightens highlights and improves hair manageability\u003c\/li\u003e\n\u003cli\u003eAdds shine and leaves hair with a softer feel\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde, highlighted, gray or silver hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo onto wet hair and lather, focusing on lengths and ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 1–3 minutes for desired toning strength\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with conditioner as needed\u003c\/li\u003e\n\u003cli\u003eUse weekly as part of a color-maintenance routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFragrance and experience\u003c\/h3\u003e\n\u003cp\u003eThe cucumber melon scent with soft floral notes provides a refreshing aroma that accompanies the toning action, making each wash feel revitalizing rather than routine.\u003c\/p\u003e\n\u003ch3\u003ePackaging and sustainability\u003c\/h3\u003e\n\u003cp\u003ePaul Mitchell emphasizes environmental responsibility with post-consumer recycled (PCR) materials. Retail bottles and jars are 50% PCR, tubes are 25% PCR, and packaging features low-profile caps and labels to support recyclability. Check local requirements for disposal guidance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Paul Mitchell Platinum Plus Deep Violet Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly as part of your color-maintenance routine to help tone yellow or brassy areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for blonde, highlighted, gray or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is designed for those hair types to help tone and brighten.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":42596007673927,"sku":"B0C3KDD2ZN","price":36.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/paul-mitchell-platinum-plus-deep-violet-shampoo-bottle.jpg?v=1773234409","url":"https:\/\/celaurabeauty.com\/products\/paul-mitchell-platinum-plus-deep-violet-shampoo-5x-toning-power-for-blonde-highlighted-gray-or-silver-hair-10-14-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}