{"product_id":"phyto-purple-no-yellow-shampoo-sulfate-free-toner-for-gray-white-bleached-blonde-hair-8-45-fl-oz","title":"PHYTO Purple No Yellow Shampoo | Sulfate-Free Toner for Gray, White \u0026 Bleached Blonde Hair – 8.45 fl oz","description":"\u003cdiv\u003e\n  \u003ch2\u003ePHYTO PURPLE No Yellow Shampoo: Sulfate-Free Toner for Gray, White, and Bleached Blonde Hair\u003c\/h2\u003e\n  \u003cp\u003eGently cleanses while addressing yellow and copper undertones that can dull cool highlights. The violet pigments work from the first wash to neutralize brassiness, leaving hair feeling moisturized, soft, and ready to shine with natural cool hues.\u003c\/p\u003e\n  \u003cp\u003eAt the heart of the formula are violet pigments that correct yellow and copper tones to revive radiance in cool highlights. An antioxidant Edelweiss extract helps protect the hair fiber, while white mallow makes hair appear shinier.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eNeutralizes unwanted yellow tones from natural oxidation\u003c\/li\u003e\n    \u003cli\u003eIlluminates natural highlights for cooler, brighter color\u003c\/li\u003e\n    \u003cli\u003eOptimized maintenance for gray and white hair\u003c\/li\u003e\n    \u003cli\u003eLeaves hair soft and supple with a glossy finish\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eActive ingredients and feel\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eEdelweiss extract supports antioxidant protection for the hair fiber\u003c\/li\u003e\n    \u003cli\u003eWhite mallow extract enhances shine for a luminous look\u003c\/li\u003e\n    \u003cli\u003eViolet pigments neutralize yellow and copper tones\u003c\/li\u003e\n    \u003cli\u003eNon-sulfate cleansing keeps the scalp comfortable and hair feeling clean\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eIn a small 28-day study with 22 volunteers who had gray, white, or bleached hair, participants reported: 100% softer hair, 96% shinier strands, 91% brighter color, and 82% more noticeable cool highlights. Individual results may vary, but many users found the tone-enhancing effect noticeable over time.\u003c\/p\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply to wet hair, massage into a rich lather from scalp to ends\u003c\/li\u003e\n    \u003cli\u003eRinse thoroughly, repeat if desired, then follow with PHYTO conditioner or treatment\u003c\/li\u003e\n    \u003cli\u003eFor best tone maintenance, use regularly as part of your routine\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003ePackaging offers 8.45 fl oz of a gentle, sulfate-free formula designed to support color brightness while leaving hair soft and manageable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is PHYTO PURPLE No Yellow Shampoo ideal for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For gray, white, and bleached blonde hair, it neutralizes yellow tones and enhances cool highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free and safe for color maintenance?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is sulfate-free and designed to help preserve color brightness while keeping hair soft and shiny.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":42595997974599,"sku":"B0C62KHNY8","price":39.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/phyto-purple-no-yellow-shampoo-pour.jpg?v=1773233916","url":"https:\/\/celaurabeauty.com\/products\/phyto-purple-no-yellow-shampoo-sulfate-free-toner-for-gray-white-bleached-blonde-hair-8-45-fl-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}