{"product_id":"pureology-pure-volume-shampoo-lightweight-color-safe-sulfate-free-vegan","title":"Pureology Pure Volume Shampoo – Lightweight, Color-Safe, Sulfate-Free, Vegan","description":"\u003ch2\u003eLightweight lift for fine, color-treated hair\u003c\/h2\u003e\n\u003cp\u003ePureology Pure Volume Shampoo delivers a weightless boost that brings movement back to flat, color-treated hair. The formula blends Wheat Protein with Eucalyptus Leaf Extract to create body without heaviness, while a signature aromatherapy rinse offers a refreshing wash with Pink Grapefruit, Wild Rose, and Cedarwood notes.\u003c\/p\u003e\n\u003cp\u003eDesigned with color in mind, this shampoo features the Antifade Complex to help preserve color vibrancy and a Sunflower Seed UV Filter paired with Vitamin E to shield against environmental factors that can dull color over time. The result is hair that feels lighter, moves more freely, and catches the light with natural-looking shine.\u003c\/p\u003e\n\u003ch3\u003eKey benefits and what to expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless volumizing action that lifts roots and adds body throughout the hair.\u003c\/li\u003e\n  \u003cli\u003eClarifying properties to remove buildup that can weigh hair down, promoting movement.\u003c\/li\u003e\n  \u003cli\u003eColor-safe, vegan, and free from sulfates and parabens, suitable for color-treated locks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormulated for real-life use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWheat Protein adds structure for noticeable volume without stiffness.\u003c\/li\u003e\n  \u003cli\u003eEucalyptus Leaf Extract supports a fresh-feeling scalp while aiming to support healthy-looking roots during styling.\u003c\/li\u003e\n  \u003cli\u003eUV protection and Vitamin E help maintain color brightness and shine between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUsage is simple: massage a dime-sized amount into wet scalp, work through the lengths, rinse, and repeat for extra cleansing if needed. Follow with the Pure Volume Conditioner to seal in lift and movement.\u003c\/p\u003e\n\u003ch3\u003eWho should consider this shampoo\u003c\/h3\u003e\n\u003cp\u003eIdeal for fine, flat or color-treated hair that needs lift without sacrificing softness. Great as part of a routine that prioritizes color care, scalp refreshment, and easy styling without heaviness.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Pure Volume Shampoo sulfate-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free, vegan, and formulated for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Pure Volume Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet scalp, work through ends, rinse, repeat if needed, then follow with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":42597918539847,"sku":"B089165CCW","price":120.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/pureology-pure-volume-shampoo-bottle.jpg?v=1773275984","url":"https:\/\/celaurabeauty.com\/products\/pureology-pure-volume-shampoo-lightweight-color-safe-sulfate-free-vegan","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}