{"product_id":"pureology-pure-volume-shampoo-lightweight-color-safe-volume-for-fine-hair-9-fl-oz","title":"Pureology Pure Volume Shampoo - Lightweight, Color-Safe Volume for Fine Hair (9 Fl Oz)","description":"\u003ch2\u003eLightweight volume that respects color\u003c\/h2\u003e\n\u003cp\u003ePureology Pure Volume Shampoo lifts flat, fine hair with a weightless formula that cleanses without stripping color. Built with Wheat Protein and Eucalyptus Leaf Extract, it supports movement at the roots and leaves hair with natural body while helping color stay vibrant.\u003c\/p\u003e\n\u003cp\u003eThe shampoo is 100 percent vegan and free from sulfates, parabens, mineral oils, animal by products, and animal testing. An Antifade Complex helps protect color vibrancy between visits, while Sunflower Seed UV filters and Vitamin E guard against environmental fade and boost shine.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless volumizing lift at the roots for fuller looking hair\u003c\/li\u003e\n  \u003cli\u003eColor safe cleansing that helps preserve vibrancy\u003c\/li\u003e\n  \u003cli\u003eClarifying action at the scalp supports movement and body\u003c\/li\u003e\n  \u003cli\u003eUV protection and antioxidant support for lasting shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFine or flat hair seeking added body and movement\u003c\/li\u003e\n  \u003cli\u003eColor treated hair that wants a gentle, sulfate free cleanse\u003c\/li\u003e\n  \u003cli\u003eAnyone who prefers vegan, zero sulfate formulas that care for the planet\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eMassage a dime sized amount into wet scalp, emulsify and work through to the ends. Rinse, repeat if needed, and follow with Pure Volume Conditioner for extra lift.\u003c\/p\u003e\n\n\u003cp\u003eWith regular use, you may notice hair that feels lighter at the roots and moves with natural bounce. The aroma blend of pink grapefruit, wild rose, and cedarwood provides a spa like wash experience during your routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Pure Volume Shampoo sulfate-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free and vegan, designed to cleanse color-treated hair while supporting color protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Pureology Pure Volume Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage a dime-sized amount into wet scalp, emulsify to ends, rinse, repeat if needed, then follow with Pure Volume Conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":42597918670919,"sku":"B08918B4NQ","price":54.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/pureology-pure-volume-bottle.jpg?v=1773275985","url":"https:\/\/celaurabeauty.com\/products\/pureology-pure-volume-shampoo-lightweight-color-safe-volume-for-fine-hair-9-fl-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}