{"product_id":"pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-color-treated-hair-9-fl-oz","title":"Pureology Strength Cure Blonde Purple Shampoo for Blonde \u0026 Lightened Color-Treated Hair — 9 Fl Oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003ePureology Strength Cure Blonde Purple Shampoo tones and strengthens lightened or blonde color treated hair while guarding color vibrancy. The ZeroSulfate formula deposits rich purple pigments and pairs with Pureology's AntifadeComplex to minimize brassiness between washes.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eToning Purple Shampoo: blue based purple pigments neutralize yellow and brass in blonde, platinum, grey, and silver tones, brightening and smoothing hue.\u003c\/li\u003e\n\u003cli\u003eReparative Formula: Keravis strengthens strands and helps prevent further damage, while antioxidant Astaxanthin supports resilience in color treated hair.\u003c\/li\u003e\n\u003cli\u003eColor protection: AntifadeComplex helps maintain shade depth and radiance over time; the formula is sulfate free and vegan for color safe upkeep.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes brass to help achieve cooler icy or honey blond looks.\u003c\/li\u003e\n\u003cli\u003eFortifies fragile, over processed hair with a reparative blend.\u003c\/li\u003e\n\u003cli\u003eSupports color longevity while keeping hair soft and manageable.\u003c\/li\u003e\n\u003cli\u003eSafe for color treated hair; free from sulfates and animal derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply a quarter sized amount to wet hair, emulsify into a rich lather, and target the mid length to ends where brassiness resides. Rinse. For extra toning, leave on longer or repeat the wash.\u003c\/p\u003e\u003cp\u003eFollow with Strength Cure Best Blonde Conditioner for complementary toning and conditioning benefits.\u003c\/p\u003e\u003ch3\u003eNotes\u003c\/h3\u003e\u003cp\u003eFor best results, use as part of the Strength Cure Blonde system and adapt leave time to your desired shade whether warm neutral or cool blondes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Pureology Strength Cure Blonde Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage a quarter-sized amount into wet hair, leave 1–3 minutes for warm, 3–5 for neutral, or 5–15 minutes for cool blondes, then rinse and condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is sulfate-free and vegan, designed for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":42597918801991,"sku":"B089165CCF","price":54.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/pureology-strength-cure-blonde-purple-shampoo-bottle-pour.jpg?v=1773275987","url":"https:\/\/celaurabeauty.com\/products\/pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-color-treated-hair-9-fl-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}