{"product_id":"pureology-style-protect-mess-it-up-texture-paste-for-color-treated-hair-medium-hold-sulfate-free-vegan","title":"Pureology Style + Protect Mess It Up Texture Paste for Color-Treated Hair – Medium Hold, Sulfate-Free \u0026 Vegan","description":"\u003ch2\u003eColor-treated styling, reimagined\u003c\/h2\u003e\n\u003cp\u003ePureology Mess It Up Texture Paste offers flexible control, a soft texture, and a touch of shine, ideal for color-treated hair seeking versatile styling without sacrificing care. The paste is designed to be gentle, with vegan, zero-sulfate formulas that respect color integrity.\u003c\/p\u003e\n\u003cp\u003eKey ingredients include Vegetable Protein to support hair structure, and a signature aromatherapy blend of tuberose, almond milk, and cedarwood that enhances the styling ritual without overpowering your scalp.\u003c\/p\u003e\n\u003cp\u003eIn addition, Pureology's Antifade Complex helps protect color during styling sessions, while Sunflower Seed acts as a UV filter to reduce color fade from environmental exposure. Vitamin E contributes to overall hair nourishment and shine.\u003c\/p\u003e\n\u003cp\u003eColor care matters: the formula is engineered to help minimize color washout during styling routines, making it a convenient addition to a color care regimen.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFlexible hold that adapts as you restyle\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that adds body without heaviness\u003c\/li\u003e\n  \u003cli\u003eVisible shine for a natural finish\u003c\/li\u003e\n  \u003cli\u003eColor-safe care with vegan, sulfate-free formulas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm a small amount between palms\u003c\/li\u003e\n  \u003cli\u003eDistribute through dry or damp hair to shape and texturize\u003c\/li\u003e\n  \u003cli\u003eRework as needed for texture and hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eBest for color-treated hair seeking flexible styling options, everyday manageability, and a sensory, spa-like fragrance.\u003c\/p\u003e\n\u003cp\u003ePureology’s California roots show in its commitment to vegan, color-safe care and responsible formulas that aim to protect color vibrancy over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Pureology Mess It Up Texture Paste suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers flexible hold, soft texture, and shine without sulfates, supporting color care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product vegan and color-safe by design?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's vegan and sulfate-free, with Antifade Complex to help protect color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":42597755027527,"sku":"B08999ZPGF","price":49.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/pureology-mess-it-up-texture-paste-packaging.jpg?v=1773269747","url":"https:\/\/celaurabeauty.com\/products\/pureology-style-protect-mess-it-up-texture-paste-for-color-treated-hair-medium-hold-sulfate-free-vegan","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}