{"product_id":"pureology-style-protect-on-the-rise-root-lifting-mousse-color-safe-vegan-sulfate-free-10-4-oz","title":"Pureology Style + Protect On The Rise Root Lifting Mousse – Color-Safe, Vegan, Sulfate-Free (10.4 oz)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003ePureology On The Rise Root Lifting Mousse is designed to breathe life into flat, color-treated hair by delivering body from the roots and a sleek, glossy finish from the mid-lengths to the tips. The lightweight, medium-control formula uses Vegetable Protein to help moisture bind, so strands feel conditioned without weighing down. The scent blends tuberose, almond milk, and cedarwood for a calming styling ritual you can look forward to. The updated packaging reflects Pureology's ongoing commitment to sustainability while maintaining color-safe, vegan formulas that professionals trust.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMedium-control spray mousse that lifts at the roots to create fullness from crown to ends, ideal for fine or flat hair.\u003c\/li\u003e\n\u003cli\u003eSulfate-free and vegan, with no parabens, mineral oil, or animal products, helping you style with confidence.\u003c\/li\u003e\n\u003cli\u003eAntifade Complex helps maintain color vibrancy as you style, while Sunflower Seed UV filter and Vitamin E shield color from environmental fade.\u003c\/li\u003e\n\u003cli\u003eHeat-friendly styling supports blow-drying and finishing with a glossy, polished look, while remaining gentle on color-treated strands.\u003c\/li\u003e\n\u003cli\u003eVegetable Protein aids moisture binding, contributing to a breathable, resilient feel during daily styling.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat makes it different\u003c\/h2\u003e\u003cp\u003ePureology emphasizes dual-benefit formulas designed for color care and personalized styling. On The Rise combines color-safe protection with lift, while the signature aromatherapy blend enhances the daily routine with a sensory, spa-like experience.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eShake well to activate the aerated liquid-to-foam texture. Apply from roots to ends on towel-dried hair, or use the direct-to-root applicator for targeted crown lift. Blow-dry with a round brush for maximum volume, or let hair air-dry for a softer finish. For textured looks, lightly scrunch and finish with a touch of styling product if desired.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTip: For best root lift, focus product at the crown while distributing lightly through mid-lengths.\u003c\/li\u003e\n\u003cli\u003eTip: Pair with other Pureology styling products for a complete color-safe routine.\u003c\/li\u003e\n\u003cli\u003eTip: Use the cool shot setting to set volume and enhance shine after styling.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eReal-Life Scenarios\u003c\/h2\u003e\u003cp\u003eIdeal for clients with fine or flat hair who want natural-looking volume without heaviness, and for color-treated strands needing a lightweight boost that respects shade. It’s a versatile tool in daily or occasion styling routines.\u003c\/p\u003e\u003ch2\u003eWhat to Expect\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBody, root lift, and a lasting glossy finish through the day.\u003c\/li\u003e\n\u003cli\u003eVegan, sulfate-free formula designed to support color protection and scalp comfort.\u003c\/li\u003e\n\u003cli\u003eResults may vary by hair type and styling method; adjust usage to suit your look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Pureology Style + Protect On The Rise Root Lifting Mousse best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for flat or fine, color-treated hair needing root lift, body, and a shine-friendly finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Pureology On The Rise for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shake well, apply from roots to ends on towel-dried hair, then blow-dry or air-dry as desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":42597749063751,"sku":"B0899D8RT7","price":49.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/pureology-on-the-rise-mousse-bottle-root-lift-crown.jpg?v=1773269366","url":"https:\/\/celaurabeauty.com\/products\/pureology-style-protect-on-the-rise-root-lifting-mousse-color-safe-vegan-sulfate-free-10-4-oz","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}