{"product_id":"schwarzkopf-igora-royal-hair-color-7-77-medium-blonde-copper-extra","title":"Schwarzkopf Igora Royal Hair Color 7-77 – Medium Blonde Copper Extra","description":"\u003ch2\u003eProfessional-grade color with Igora Royal 7-77\u003c\/h2\u003e\n\u003cp\u003eSchwarzkopf Igora Royal Hair Color in 7-77 offers a bold copper-influenced medium blonde shade designed for colorists who want maximum intensity and clear tone directions. Built on Schwarzkopf’s long-standing color heritage, this shade blends tradition with modern performance to help you create striking looks with reliable coverage and controlled results.\u003c\/p\u003e\n\n\u003ch3\u003eWhy colorists choose Igora Royal\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBacked by over 100 years of color processing know‑how for dependable performance.\u003c\/li\u003e\n  \u003cli\u003eUp to 50% longer color retention to keep results vibrant longer between appointments.\u003c\/li\u003e\n  \u003cli\u003eUp to 25% higher reflex vibrancy for more radiant copper-brunette tones.\u003c\/li\u003e\n  \u003cli\u003ePerfect color equalization on porous hair for uniform shade depth from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eClearest lifting shades and advanced care to enhance contrast and shine.\u003c\/li\u003e\n  \u003cli\u003eFashion colors with up to 70% white hair coverage and clear, strong tone directions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use and outcomes\u003c\/h3\u003e\n\u003cp\u003eIn everyday salon work, this shade helps technicians deliver bold copper tones with reliable coverage, even on resistant strands. The tone directions stay clear, supporting crisp, professional results that look refined in various lighting conditions. The formula’s care components contribute to a smooth application and a luminous finish that enhances the copper hue without sacrificing manageability.\u003c\/p\u003e\n\n\u003ch3\u003eWhat to expect and who it suits\u003c\/h3\u003e\n\u003cp\u003eDesigned by colorists for colorists, Igora Royal 7-77 is ideal for professionals seeking high-intensity color and precise tone directions. It’s a strong option when vibrant vibrancy, even coverage, and dramatic contrast are desired, while maintaining control throughout the process.\u003c\/p\u003e\n\n\u003ch3\u003eUsage mindset\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eClear tone directions help achieve predictable, salon-ready results.\u003c\/li\u003e\n  \u003cli\u003eStrong white hair coverage supports fashion-forward copper looks.\u003c\/li\u003e\n  \u003cli\u003eAdvanced care supports maximum contrast and a radiant finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What benefits does Igora Royal 7-77 offer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 50% longer color retention, up to 25% higher reflex vibrancy, and 100% white hair coverage with clear tone directions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Igora Royal suitable for porous hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it achieves perfect color equalization on porous hair and delivers maximum contrast and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":42603823333447,"sku":"B017THCPA4","price":23.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/schwarzkopf-igora-royal-7-77-medium-blonde-copper-extra-bottle.jpg?v=1773384950","url":"https:\/\/celaurabeauty.com\/products\/schwarzkopf-igora-royal-hair-color-7-77-medium-blonde-copper-extra","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}