{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-creme-7-77-medium-blonde-copper-extra-60-g","title":"Schwarzkopf Igora Royal Permanent Hair Color Creme 7-77 – Medium Blonde Copper Extra (60 g)","description":"\u003ch3\u003eElevate Copper Blonde looks with Igora Royal\u003c\/h3\u003e\n\u003cp\u003eSchwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77 delivers a copper-tinged medium blonde result with professional-grade performance. This system blends Color Creme with Color and Care Developer to help you achieve reliable, vibrant color that stays true over time. The shade 7-77 is crafted for warm, coppery tones that catch light and maintain depth across salon-ready results.\u003c\/p\u003e\n\u003cp\u003eDesigned for versatility, this shade supports both full and selective coverage, making it suitable for a range of hair colors and gray requirements. With the right developer, it can be tailored to your needs while keeping the integrity of your hair in mind. The product is packaged in a 60 g tube, ready for precise application and efficient salon use.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you can expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e100% white hair coverage\u003c\/strong\u003e with the appropriate developer strength (3%, 6%, 9%, or 12%) and a 1:1 mixing ratio.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eExcellent color retention\u003c\/strong\u003e that helps the copper tone stay vibrant longer between sessions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePerfect color equalization\u003c\/strong\u003e even on porous hair, reducing uneven results on different hair textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and adapt for different needs\u003c\/h3\u003e\n\u003cp\u003eFollow these steps to achieve consistent results. Start with the Color and Care Developer that matches your target depth and coverage:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMix 1:1 with Color Creme, apply on dry hair, and develop for 30–45 minutes.\u003c\/li\u003e\n  \u003cli\u003eChoose a developer strength based on the goal: 3% for darker shades, 6% for tone-on-tone or light coverage, 9% for 1–2 tones lighter, 12% for 2–3 tones lighter.\u003c\/li\u003e\n  \u003cli\u003eFor worn-out or previously tinted hair, consider the dual application method for best compatibility.\u003c\/li\u003e\n  \u003cli\u003eOptional heat can reduce developing time by about one third if used carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAfter processing, rinse thoroughly and use BC Color Save products to help protect and maintain the shade. For shades with up to 50% white hair coverage, the same mixing and timing apply, with base-tone adjustments as needed when targeting shades lighter than the base level.\u003c\/p\u003e\n\u003cp\u003eIf a shade with 50% coverage is chosen for hair two or more levels lighter, a base tone adjustment may be added using a 2:1 mix to balance the final color. This approach keeps the result close to the envisioned copper-blonde look while respecting the natural hair’s starting point.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Igora Royal stand out\u003c\/h3\u003e\n\u003cp\u003eThe Color Creme and Color and Care Developer pairing emphasizes reliable performance, convenient usage, and a salon-grade finish. The 7-77 copper extra tone provides warmth, depth, and a radiant glow that’s suitable for a range of copper-loving clients. This system aligns with the brand promise of imaginative color while offering practical steps to adapt to different hair histories and coverage needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shades does Igora Royal 7-77 offer for copper blonde looks?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Igora Royal 7-77 is a copper-toned medium blonde shade designed for full or partial coverage with the recommended developer mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I prepare and apply Igora Royal for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Mix 1:1 with Color and Care Developer, apply on dry hair, develop 30–45 minutes, rinse well, then use BC Color Save shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":42603812257863,"sku":"B00D7FAPQO","price":23.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/2537\/2231\/files\/schwarzkopf-igora-royal-7-77-color-creme-tube.jpg?v=1773384180","url":"https:\/\/celaurabeauty.com\/products\/schwarzkopf-igora-royal-permanent-hair-color-creme-7-77-medium-blonde-copper-extra-60-g","provider":"Celaura Beauty | Premium Beauty, Skincare \u0026 Self-Care Essentials USA","version":"1.0","type":"link"}